We Failed So You Don't Have To: Four Ways To Avoid A Lame Kickstarter Campaign (forbes.com)

The blog post seems link bait-y in that the 'lessons learned from a failure' really is an existing company, with capital I presume, raising 80% of the funds - not a failure. Certainly BlankLabel could ante up the remaining 18k. In terms of their goal to gauge demand, possibly timing was off, so if you consider they raised 80% for a women's work shirt during the heat waves of the summer of '12, they should consider this product line as having a reasonably high probability for a return on investment. The product line in question would be suitable for spring, summer through fall.