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Whilst funny, and the photos cute, surely we're past this?

"Annual leave? Sure mate, when you’re fired", yeah or when you're unemployed from burnout and a lack of balance.

It is well understood that workaholics don't necessarily deliver the best results (http://37signals.com/svn/posts/902-fire-the-workaholics/).

"I'm sick is another way of saying I don't like making sales" - that attitude drives people to not take leave when required. Taking one day off early in a bug can stomp it on its ugly head, but soldering on like a hero can end up knocking you out of action for a week.

I know I'd far rather have my sales person off for one day than a whole week.

I agree some of the quotes go too far, but I don't think the startup in question means them ALL to be taken literally.

Is it an agressive way to drive a sales culture? Absolutely.

Is it for everyone? No.

But you have to admire the sheer focus and drive they have to build up their sales.

This sounds like an awesome strategy... for managing green kids straight out of school.