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This is probably more because new Xbox360 sales are going to be low.

It's been out long enough that the majority of the people who want a 360 already have one.

There's also going to sufficient on the second hand market to cater to demand from people who want them.

In other news, PCs outsold PS3s last year
Only tangentially related, but is the new Apple TV a better but than an HTPC if you hack it to run Plex? It's attractively inexpensive but I can't be tied to what I have in my iTunes library.