I do legit AI research but I don't use "AI" in my marketing (katana.video)

I built a tool for which I did actual original AI research. Maybe I should have published the findings, but I'm in a competitive space so I just kept them as features / trade secrets. Unlike every company and their mother though, I hate how people plaster the word AI everywhere even when they're just hooking up an API to ChatGPT, so I didn't.