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It's sorta remarkable how in the span of a few months the pendulum has swung back. It shows that companies do not lead trend, so much as follow them.
I thought the main problem was Trump promising to legally go after DEI programs from both public and private employers?
I was about to post roughly this comment. It may not be that companies don't believe in DEI. It might be they're just afraid of the Trump-hammer if they keep their DEI program.

Check back later to see if they've stealth kept most of the DEI stuff. Basically they can pull a trump here - Make a lot of noise, then quietly reverse themselves without mentioning it.

Trump says a million things, and the possibility that a company would actually have legal issues with DEI is low to possibly zero, so it's very unlikely due to that and much more likely due to wanting to follow the political trend (due to internal politics and shareholder push). If companies truly were afraid of legal action you wouldn't have ones like Costco bucking the trend and not changing their policies after their shareholders continue to support DEI.
I don’t know. Reading the article, it also mentioned that this was an executive order affecting all federal contractors. Costco I don’t think is.
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We will never know because that who or what doesn't exist.
> how quickly DEI spread everywhere

where have you been? DEI programs have been common for decades -- just usually called "diversity" rather than "diversity equity inclusion" which is a more recent term

And before diversity it was called equal opportunity. Companies like IBM have "DEI" policies older than most people alive today.
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"DEI" is a political football thrown around. What really should be emphasized is: Every employee at a company or in government should be treated and evaluated as an individual, not as the member of this or that group.
Or using the presidents terminology, we should hire “normal people” and not women minorities and dwarfs.
DEI encompassed some concrete ideas and treating everyone the same is arguably what DEI opposed. It wanted to challenge ideas of universal humanism like "everybody gets treated the same" or opposed people that "don't see color". It replaced it with worse ideas and the results got worse too.

Meanwhile the cookbook of toxic middle management also tells us how to distract from your own failings. Just treat your employees differently and they will tear themselves apart instead of holding you accountable. We saw these results 1:1 in some perverted real life experiment.

Maybe these policies and ideas were made with good intent, but if they already fail the basics, they should be done away with. But it wasn't possible anymore to reflect these ideas in more liberal circles, they have become dogma. So we have the current dilemma happening.

James Damore was right in the end. Lots of talk of “bravery” and “speaking truth to power” and in most cases it’s just someone saying the latest politically correct thing. There’s no risk, etc.

James Damore was brave and was speaking truth to power and his convictions caused him to lose his employment and made him a pariah in his industry.