Time was, this advertising was on broadcast TV. So I can't say I am entirely surprised ads which used to place on the 4-5 global (within an economy) sources shifted here.
I'd love to know how this volume of video ads relates to the adjusted dollar cost of TV placement worldwide.
Its one thing to have 5 minutes of ads per 60 as it was back in the days of just OTA TV. Quite another when you are hit with 30 or more seconds of ads on a 2 or 3 minute video.
And I suppose for advertiser's it was buying a pig in a poke, you never quite knew how many views you would get. With streaming it must be a much better metric.
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[ 2.8 ms ] story [ 40.2 ms ] threadI'd love to know how this volume of video ads relates to the adjusted dollar cost of TV placement worldwide.
Not sure what it is today, but about 25 years ago, the standard 30-minute TV show had 22 minutes of content and 8 minutes of ads.
An hour long show was exactly double that, at 44 minutes of content and 16 minutes of ads.