Perhaps something around event or product based missions e.g Partner with X Corp, who to celebrate the release of product Y run a that requires the novel use of Y etc. Otherwise, what vaksel said...
Yes, as in woot.com. They currently run contests through their message board. The format of their contests fit perfectly into our platform. But how to convince a large company like that to use a startup project like this? Chicken Egg problem.
If it has a significant community, have meetups with an entry fee with prizes, etc. Get sponsored prizes. Make a Facebook app (increased ad revenue). Honestly, I don't see it being incredibly profitable, but it is a neat idea.
if people complete missions to rack up points to become top users, offer an advertising program that companies can tie higher point missions into their product somehow.
We hope to launch our first sponsored mission on the 19th. The sponsor will be a large online radio station and we'll be giving away a free ipod for top entry of a music-themed mission. If we gain interest from that, we'll continue with weekly, and potentially daily, give aways (even if they're smaller because they're more frequent).
We hadn't considered point values for different sponsorship though. I like it.
You could sell numbered prizes to the winners, like t-shirts and other marked swag announcing how great the winner did.
You might link the cost to the buyers position in the winner's list. I know one t-shirt company sells limited edition t shirts and charges a dollar per edition number (e.g. $20 for #20, $1 for #1).
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if people complete missions to rack up points to become top users, offer an advertising program that companies can tie higher point missions into their product somehow.
We hadn't considered point values for different sponsorship though. I like it.
Thanks for the feedback
You might link the cost to the buyers position in the winner's list. I know one t-shirt company sells limited edition t shirts and charges a dollar per edition number (e.g. $20 for #20, $1 for #1).