Here comes the game controller from Apple (techradar.com)

Sony, Microsoft, and Nintendo should do what Apple does when competitors copy designs..

I like it as a product, I hate that everything nowadays is patented.

This control will allow some serious gaming on iOS and this is really cool for game developers.

This is purest headline bafflegab. Trawl through any big company's patents and you'll find stuff to set tongues a-wagging.

Also, the reason there's an PS3 like controller in the diagram is because the controller design is immaterial; so their attorney grabbed a basic wireframe clip art of a "video game controller" and dropped it in.