Ask HN: Doing a switch from Flash CMS to SAAS. Not sure how to do it right.

Initially we were a Flash CMS. And basically were selling flash templates with quite a powerful CMS attached.

Flash is almost dead these days and we have developed an HTML solution and don't really want to sell it as templates anymore, but rather do a SAAS with monthly subscribtion (which is 90% ready as well).

Here's our website: motocms.com

We have a really hard time deciding what should we do now. Start a new site with HTML SAAS and a totally new brand? Or perhaps do a switch on our current site from selling templates to a monthly website building service? Or offer it as an alternative to paying $220 for a template?

And besides, how to promote it (besides SEO & PPC) and which business model to choose?

If you look at wix.com - they basically buy all ads they can get their hands on and convert people into free sites. Then send them emails to convert into paid customers. We can't afford to buy that much ads to compete.

Any thoughts/ideas are highly welcome. Thanks.