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Wow. Very interesting. At first glance, the interface looks very mobile friendly and also very simple.

I'm incredibly impressed. The only feedback I would give is that the buttons in the top bar could stand out a bit - maybe a different shade of blue or a slight border. It wasn't immediately clear to me where 'send' was.

The ads are a bit more obtrusive than Google Mail ads, though I think that would just take a bit of getting used to.

I'm impressed as fuck, though. I can't explain how impressed I am.

> the interface looks very mobile friendly

How did you get to that conclusion? I'm looking at this main screenshot: http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/...

That's not the interface I'm seeing. Maybe they're doing device detection.
That's not what the site actually looks like for me. I just get the first 2 columns, and the second column changes to look like the 3rd one in the screenshot, when I click on a message to read.
Yeah ! It doesn't look like outlook anymore. The UX/ UI is so fucking amazing.

Microsoft's target is to reach with 1 billion users around the world with newly invented Hotmail which I believed so far will never going to hit.

But with a new brand and some impressive features, Microsoft's Web email service might finally be cool again.

It looks a lot like Windows Live Mail, MS's free email client (and RSS feed reader).
Reminds me of how fresh the first outlook web access (OWA) looked when it first came out -- it was the first AJAX app around a decade ago to my knowledge before AJAX was invented and celebrated.

I'm not surprised OWA v2 looks as well made as well as the first. I often preferred the web interface to the client. Just not sure if I want another email account or domain.

Looks quite fresh at first glance. Although I did have a momentary dip in enthusiasm when, after clicking "New" I discovered it was somehow leveraging Silverlight. But the cleanliness of the UI is encouraging.
"As you expected, given Microsoft’s criticism of Gmail’s ad policy, the product doesn’t scan the bodies of your emails. However, it does tailor ads based on the email address of the sender, and the subject line of the email"

What kind of advertising-friendly info can they glean from the sender address? Ads for competitors when you get newsletters/signup email?

Maybe they tailor the advertisement based on whatever information they already have on the sender. Maybe if the subject line indicates the the sender and receiver are friends, it is assumed that they have similar interests?
You may run into problems if you log in via your Xbox account (which uses, let's say, your Gmail address). Try sending your Gmail account, via Outlook.com, a message and let the authentication fun begin.
It obviously is a remake with the new design philosophy which i like, i think the calendar and other live products will follow soon.
It isn't really a new approach to [web]mail it is just a redesigned Hotmail that looks like Office 2013 and works better with touch devices.

Also I wish Microsoft would ditch the whole folder approach to mail. Labels can work just like folders if you wish but are so much more flexible and just makes so much more sense IMHO.

I agree, not a new approach, just a new coat of paint. Refreshing UI for sure, but their copy is a little overreaching.
I'm pretty sure "categories" == "labels".
Yeah the categories are labels however they still have the folder system as the primary way of sorting your mail. I would like the option to totally remove folders from the equation and just use labels.
The folder approach is handy for getting things out of the main inbox, though. Labels/tags/categories are useful for searching, but for wholesale organizing you can't beat the folder.

Of course, I say that, but my current method uses the One Big Pile system and I delete year-before-last every January.

In the HTTP headers, I see:

  X-We-Are-Hiring: joinwebcommfd@microsoft.com
There is also:

  X-We-Are-Hiring: skydrivejobs@microsoft.com
Redesign? Maybe. Just 8 years later than GMail.
Does anyone know anything about storage limits? Is it counting towards Skydrive bytes, or this is very first large scale webmail for free and without any space limitations?

Edit

Found on http://www.engadget.com/2012/07/31/outlook-preview-email-ser...:

The service is open to the public as of today and you get virtually unlimited storage, along with 7GB of SkyDrive space if you create a new Microsoft account. ((Microsoft uses the word "virtually" to hedge itself against spammers who might otherwise use limitless storage to game the system.*)