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Great article. I'll have to play around with some of these ideas and see how they work out.
Great article and looks like an interesting product. However I don't see any pricing info and also I can't click on the most popular articles listed at the bottom of the blog.
Thanks for the tip on the most popular articles bug, we'll get that fixed. (Edit: Fixed, typo in a WP template.)

Pricing for Appboy is coming soon. For now, you can sign up for an account for free and poke around. When pricing goes in, we'll be offering a free tier for small developers and otherwise be charging based on number of users.

I think these are great principles to keep in mind when soliciting feedback. Definitely has applications in measuring effectiveness/lift of online ads, too (brand surveys, creative feedback, etc).