After having used Google Analytics for more than a decade, I broke up and compiled a comparison of 30 alternatives ;-).
* First, it is so time-consuming setting up custom reports in GA4 which have been available previously by default in Google Universal Analytics.
* Second, with privacy restrictions, ad blockers, cookie deprecation, cross-browser/device use, blocking of referrer and search term data etc., the underlying data and attribution modelling becomes less reliable and complete.
What web analytics solution are you using right now?
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[ 2.8 ms ] story [ 8.4 ms ] thread* First, it is so time-consuming setting up custom reports in GA4 which have been available previously by default in Google Universal Analytics.
* Second, with privacy restrictions, ad blockers, cookie deprecation, cross-browser/device use, blocking of referrer and search term data etc., the underlying data and attribution modelling becomes less reliable and complete.
What web analytics solution are you using right now?