Early-stage demand for mkt/sales/biz dev consulting?

1 points by sadow 13y ago ↗ HN

Wondering if there is demand by early-stage startups for marketing/sales/business development services via consultancy?

From my own experience on a truly cross-functional team, the coordination amongst eng, marketing, biz dev, etc. is what helps our business thrive.

Seems to me many start-ups build a product then go "find someone to sell it." Would it be a better fit have non-tech biz strategy folks consult from earlier-on to help steer product development to market more effectively?

Share thoughts :)

1 comment

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yrashk 13y ago ↗

Yes and no. Unless consultant's work based on measurable performance, it might be a little bit of a responsibility problem.

On the other hand, having somebody paying attention to marketing/sales/bizdev from the very first days is crucial.