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Headline makes absolutely no sense.
I can't find any reference to '1-900-Huslter' in the source code of the actual article, so it looks like it's either poorly editorialized by the submitter, or BetaKit changed the title.

In either case, the editor should be aware that 900-numbers are very commonly associated with pay-per-minute sex-talk lines, and "Hustler" is the name of a pornographic publication on the more revealing side of the pornography scale. Both items are something I'm sure Clarity doesn't want associated with their brand.

Anyone tried this yet? The proposition looks valuable (at least for the one on the receiving end).