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is this aimed at hn readers? it seems like a glorified "how to plug your computer in".
Probably not. It's probably aimed at the same target market as the Pi itself—teachers and children wanting to learn about basic computing.
I saw the ToC and almost all information from the book seems to be present on the elinux wiki for the RPi, looks like it is a very basic introduction to the RPi indeed.
The book costs a third of the device?
I was surprised when it didn't cost more than a Raspberry Pi.
I was surprised when it wasn't free. It goes against the goals of the device and the surrounding community.
please note that i did not look at the book; so it might be actually worth it's money; but i am a bit biased and the first thing i think once a new pragmatic programmers book hits the market is:

somebody tries to make a quick buck. whatever is in this book, is basically just a quick write-up of what can be found in the internet for free anyway...

To be accurate it is published by The Pragmatic Programmers, not written by them as the title kind of imples.

Maik Schmidt is the author of this book.

> Maik Schmidt has worked as a software developer for nearly 20 years and makes a living creating complex solutions for large enterprises. Outside his day job, he writes book reviews and articles for computer science magazines. He is the author of Arduino: A Quick-Start Guide, Enterprise Recipes with Ruby and Rails, and Enterprise Integration with Ruby for Pragmatic Bookshelf.