Lessons from four years of running a SaaS in a competitive market (maxrozen.com)

These are good insights for small-SaaS. I especially like not using intrusive analytics - they are simply unnecessary and unhelpful. With a small SaaS business you will hear from your users, a they will tell you their pain points. Tracking them and trying to model out of a web of interactions what you should do is missing the forest for the trees.