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Google Maps huh? Millions of views a day. I wonder how much that is going to cost Facebook. Way more than rolling out their own service, I'm sure. People expect Gmaps though.
I doubt it'll cost them anything. Once iOS6 is released the iPhone won't be using GMaps, and I doubt Google will start charging for maps in apps if Apple doesn't.

Good grief does Google need to update their mapping APIs, though.

It's just using the iOS maps. On iOS 5 and below, it's Google Maps; on iOS 6, it's Apple Maps.
So this is a mash up of the iPhones places view of my pictures and what Color.com was originally trying to do.

Now we have a places photo-map of shared photos with the ability to filter stuff out...

Sounds interesting, and surely they will be far more successful than color.com was... But I don't yet know how useful this will be.

I am sure this will be mildly interesting for a long time... But it still doesn't solve my photo problem.

Care to be more specific about your problem? Most photos apps are more nice-to-have than must-have.
> But it still doesn't solve my photo problem.

Which is...?

I take a ton of pictures on my phone, Right now I have 3,946 pics on my phone and just this morning I had to delete some so I could take more.

I am not so interested in sharing the pics I take, though I do want that ability, but I need a superb way to organize the photos I take.

For example, in the last week I have take nearly 100 photos. Some of them are work, some are my kids, some are interest shots. I like to keep them all - some I want to have in a gallery (Madeline wearing glasses and a wig), others I want to write more about, like blog, others I want to keep in a bucket hierarchy of pics I take about the work I am doing.

I need a way to create these different buckets for my pics and choose for them to be public galleries, blog posts and categories.

Frankly, I think this is an avenue that IMGUR could go down. I have been a premium subscriber to IMGUR since it was available - and I love having them as a dumping point. But managing the galleries is sort of a pain, and I cant blog etc...

So, ultimately the company whom I feel is best suited to solve this problem for me is Dropbox.

I have uploaded all 3,946 photos to dropbox via the camera upload feature - and I have a monthly gallery - but now I want to do more with them - I want to tag them (Show me all pics of Madeline), blog about them etc...

So far - all the photo services provide me about 60% of what I really want.

Ill never put photos in Facebook (I don't have an account and never will) and this is another reason I am not happy with Instagram... but overall its about the fact that I don't feel anyone has made the killer photo management service.

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Techcrunch title is not representative of the matter. How is this "betting big"? It is just and additional feature. What are they exactly betting here?
All I can think of is this: http://instaearth.me an app myself and another guy wrote at the last company I worked for. View all your Instagram photo's geo-located on a map. It's nice to see Instagram finally integrating it with the app.