A short piece I wrote after a conversation with another fractional leader. It’s easy to forget that while we might not care much about titles, clients often do — especially in fundraising or external communication.
Curious how others have handled this. Do you ask what title they need you to carry?
That makes sense from the client's perspective. But I need to make sure that prospective clients understand that I am available for work and not in a full time role
sure - but that's _your business_ not their's right? you align with them while they need it, and realign when they dont.
and this is a value item - so if you, for example, have a client that says "we need to you look exclusive. can you pull <your practice> off your linkedin while we're working together and just show as the VPoE for us?" you say "yes and!"
and charge for it.
:)
you're not taking down your website, or shutting off your marketing - you're just tweaking one visible presence to align with a valuable customer.
but of course, they might not need you to be exclusive.
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[ 3.3 ms ] story [ 10.9 ms ] threadCurious how others have handled this. Do you ask what title they need you to carry?
and this is a value item - so if you, for example, have a client that says "we need to you look exclusive. can you pull <your practice> off your linkedin while we're working together and just show as the VPoE for us?" you say "yes and!"
and charge for it.
:)
you're not taking down your website, or shutting off your marketing - you're just tweaking one visible presence to align with a valuable customer.
but of course, they might not need you to be exclusive.
so
VP of AI & Technology - Great New Client - 2025 -
Fractional CTO - My Fractional Practice - 2019 -
might work fine too.