Ask HN: How are you acquiring your first hundred users?

I suspect there's a special dynamic for developers. I'm usually more willing to try out new things on personal projects, but I also don't like paying for things on personal projects. At work I don't care how much things cost, but I'll definitely advocate for tools that worked well on personal projects.

Ideally you want your tools to be so easy to use, clients just switch onto a paid plan when they want to get serious.

I don't believe this qualifies as AI Slop. They are all consistent in their style and thus 'on brand' for what they are trying to convey. While visuals are fairly subjective and these may not speak to you, they don't have 'obvious slop characteristics' eg 6 fingers or 3 eyes imho.

They care much more about whether this product solves a problem they have.

This is based on my 17 years of running first a successful B2C product then a successful B2B SaaS.

Minor changes to one's home page tend to have little observable change in numbers of trial signups, the rate of conversion to paid customer, and so on.

Once you understand that and make them happy, you’ll come up with ideas to experiment how to get more users.

So, usually paid experiments won't really give you a return at an early stage, but occasionally they can if you get lucky, but at least they'll give you an idea of what your CAC can be, and give you a starting point to start optimising it

Cannot be emphasised enough.

I have seen enough B2C funnel optimization work to be able to say that at every minor obstacle you create 90% of the people will fall off.

You need to get people invested in your solution and make it super easy for them to throw money at you.

Most of the AI cases (that turn out to be an actual success) focus around a few repeatable patterns and a limited use of "AI". Here are a few interesting ones:

(1) Data extraction. E.g. extracting specs of electronic components from data-sheets (it was applied to address a USA market with 300M per year size). Or parsing back Purchase Order specs from PDFs in fragmented and under-digitized EU construction market. Just a modern VLM and a couple of prompts under the hood.

(2) French company saved up to 10k EUR per month on translators for their niche content (they do a lot of organic content, translating it to 5 major languages). Switched from human translators to LLM-driven translation process (like DeepL but understanding the nuances of their business thanks to the domain vocabulary they through in the context). Just one prompt under the hood.

(3) Lead Generation for the manufacturing equipment - scanning a stream of newly registered companies in EU and automatically identifying companies that would actually be interested in hearing more about specific types of equipment. Just a pipeline with ~3-4 prompts and a web search under the hood.

(4) Finding compliance gaps in the internal documents for the EU fintech (DORA/Safeguarding/Outsourcing etc). This one is a bit tricky, but still boils down to careful document parsing with subsequent graph traversal and reasoning.

NB: There also are tons of chatbots, customer support automation or generic enterprise RAG systems. But I don't work much with such kinds of projects, since they have higher risks and lower RoI.

I prefer to distinguish from this hype and reach people through other channels - good content, word of mouth and interesting collaborative events (like our last Enterprise RAG Challenge). This might lead to slower sales in the short term, but I think the long-term value to the brand is worth it.

EDIT: fixed typo

This and interesting content was enough to grow community organically to 14k subscribers over 2 years.

Another approach to speed up the growth - organise some fun event that benefits the entire community, highlights and showcases the participants.

E.g. when I organised last Enterprise RAG challenge, we got 350 submissions from the teams around the world. Plus IBM joined as a sponsor. People were mostly participating not for the prises, but because of the approachable challenge and ability to push state of the art. Plus some were hired away because of the good leaderboard scores.

Article of the winner (just google "Ilya Rice: How I Won the Enterprise RAG Challenge") is considered by some companies as one of the best resources on building document-based AI systems. And the entire community sees it as the result of their work together - further reinforcing the spirit of the collaboration.

People tend to share and spread fruits of their labor and love.

I'm not sure if they’ve added any monetization features over the years. Back then, it was arguably the best platform for getting discovered as a producer or DJ. When I stopped making music, I was getting a lot of requests to play at clubs across Germany and Europe.

At the time, I preferred to stay anonymous, so I never made the leap into the professional or public scene. Still, I was in touch with some producers early in their careers on SoundCloud when they had 1000 followers, like Robin Schulz and Felix Jaehn, if those names ring a bell.

So yes, I’d say it was (is?) definitely a launchpad for artists. But as far as I know, there was never a real way to monetize on the platform.

Unfortunately, when I stopped paying for the Pro version, they removed almost all of my music. Only 5 mixes are still up :')

I'm listening to one of your mixes right now and I'm wondering if you were influenced by Klangkarussell at all (or maybe the other way around?) or if that was just the general 2014 vibe.

Most property management systems charge campground owners several thousand dollars upfront, before they can even try the software. That’s where our approach stands out: we offer a low barrier to entry paired with a modern user experience. Many competitors started over 15 years ago, and you can tell by how outdated their products feel.

Taking just a 1% cut can pay off if it helps capture more market share, this was my thinking too. We’re not quite there yet, as not all of the 250 campgrounds on our platform have adopted online payments. Still, it’s both exciting and a bit terrifying to see some of them already processing over $250,000 in annual bookings through our system.

I’ve had a few sleepless nights, so I wouldn’t necessarily recommend building a marketplace product to everyone. Once real money flows through your platform at that scale, things get intense fast.

Unfortunately, I don’t think the postcards really worked. We sent them to various regions across Germany, but my guess is they ended up in a pile at the campground reception and never reached the actual owners.

That said, we manually scraped around 500 campgrounds near us, designed postcards that highlighted CloudCamping’s key selling points, and sent them out using a different mailing service. Since we didn’t hear back from anyone specifically mentioning the postcards, I assume they didn’t convince anyone in the end.

Still, it was a fun experiment, and who knows, it might work better in a different context!

[NOTE: Windows build phones home for updates; others don't yet.]