I've got to admit this was my first thought too, but I think the scope of the business is to provide the plumbing for apps, rather the just a Twitter replacement.
If they're going to be a consumer product, they should definitely change their name. It's a terrible name for a consumer product. It's too geeky. If they plan to be an infrastructure company whose name isn't uttered by normal everyday people, then it's a good name.
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[ 3.2 ms ] story [ 20.4 ms ] thread* Or whatever it's called now.