Ask HN: How to Make Friendster Great?

98 points by ca98am79 ↗ HN
I bought the domain friendster.com because I loved the old Friendster and wanted to bring it back. I built a social network on the site and have started to invite people from the waitlist. I'd like to make Friendster great again - do you have ideas on what I should do?

I'd like it to be about connecting with and making new real friends. I'd like it to be positive and do something positive for people. I don't want it to have the addictive behaviors and negativity that are prevalent in current social networks.

It is currently self-funded.

146 comments

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I think “addictive” is necessary in the sense that if it is not behaviorally reinforcing it will not grow, not be sustainable. If I was starting a social network I’d look at Chinese mobile games like Azur Lane in how they set up a network of ‘events’ and accomplishments that always give you a reason to play.

“Negative” is something else that can be addressed directly. To make a fact-checking machine you have to make a god, but to detect outrage and negativity you just need ModernBERT, BiLSTM and maybe 20,000 training examples. It is true that outrage engages people but take that away and you will find there are wholesome things like cat photos that go viral. How you suppress negativity is up to you, and people will always say that their negativity is their free speech, but detecting negativity in 2005 is mostly a matter of making the training set.

Thank you for the feedback. I don't want it to grow just by making it addictive. I'd rather it be a great product. I have faith that if it is a great product and helps people, then people will want to use it. I'd rather people use it because it helps them make friends or keep in touch with friends, or something positive like this.
I disagree with this definition of "addictive"...not all behaviors that are self-reinforcing are simply 'addictive'. Is drinking water addictive by your definition?
It should encourage meaningful real-world engagements, activities, events, charity, business development. Everything about the app should facilitate real relationships.

Use AI to help arrange meetups, or propose group opportunities. Imagine having something like facebook groups where AI is there to help you actually hang out and do things. Schedule meetups, rekindle lost connections, find activities, develop relationships, develop new business ideas, activate civic engagements.

OP specified no addictive behaviors, I won't suggest ai using ;) I'd actually suggest a non ammitted ai network, just for humans, sometimes we'd need just to connect with real people instead of algorithms
sure but people are not great at organizing. it takes effort to schedule and send reminders. AI could help with the tedious parts
Throwing out one idea: for the 30+ crowd with kids and families, how can you make it frictionless to maintain and build friendships, especially across different groups (building, schools, after schools, family)? Not necessarily as families, but just flagging events and making organizing events easier - my friends and I dont see each other nearly enough since we had kids. Everyone seems to be using WhatsApp for it and it's not great.
You could probably make a decent niche business out of an ID verified, 30+ only social network. You'd need to find the killer use case though to get any kind of growth going.
Friendster would be a great hit with the millennials. They had fond memories of that era and they’re done with the current social media trends. If you succeed with that niche, you might have a better chance.
Nit: the copyright year on your website is wrong (says 2024)
having a correct or incorrect copyright date actually doesn't mean much in a legal sense.
My off the cuff opinion, find a way to verify the people on the site are not bots and actually real. This is a hard problem with some expensive solutions, privacy implications, significant trade offs and real cost, however it may be worth trying to address. Imagine twitter (X) or facebook without the noise.
Yeah this would definitely be a unique feature.

I still don't think it would work now though. People don't trust social networks like they trusted Facebook in the olden days, and they never will again.

Require an email address, charge a dollar a year and have a reasonable report / takedown policy. That’d probably be 99% of the problem gone.
It's basically impossible. The sites that manage to be strict enough just end up with bots which are real phones in a building somewhere.

You just have to design so the bot's aren't relevant. The problem with Twitter, Facebook, and friends, is that they push the bot content at you, even if you don't follow them.

> It's basically impossible.

Require a fee to post.

The reason people suggested that for emails, is because you have to send a large number of times to spam. With social media, that's not true. A single post can be viewed a large number of times.
Use quadratic post fees. The larger the number of people who try to view a post, the larger the fee becomes or the post stops being viewable.

So the fee isn't a one-time fee, but an "open" fee that keeps increasing.

Another mechanism is to require a fee to view. If after viewing the content the user deems the content isn't valuable, they flag it in some way or they don't bookmark it, and this indicates the poster should pay the display fee.

This is an impossible to solve problem, attackers have the advantage.
I don't know, but good luck. When I think of social networks that have stuck...

FB - incredibly local first market.

Instagram, YouTube & TikTok - key tech insight that photos / video were the dominant medium of their time, combined with great timing and user experience.

iMessage - built in distribution, and the good fortune that no product manager thought it was a social network for at least a few years.

BlueSky - basically just great timing and willingness to fully copy Twitter.

I think it's too early on VR social, and the giants are too focused on it. I do think that hyper-private photo sharing is interesting. I want to send photos of my kids to my parents daily, grandparents monthly, and in laws every couple weeks. The current set up for messaging is a little clunky.

> BlueSky - basically just great timing and willingness to fully copy Twitter.

Don't think it is just a copy. It is same UX that keep the familiarity factor to Twitter but then you can also run your own PDS and own your data. There is a lot more curated feeds and that makes it even more interesting.

I was going to suggest turning friendster.com into a fullstack atproto-based app. Maybe just fork Bluesky's social app, as others are doing, and rebrand it as Friendster.
For me it’s a copy. But I’m glad you’re getting some extra benefit! I’m just glad it exists.
For the 25-35 crowd I think there's a draw of "interesting activities for date night" that are low-commitment and could build a sense of community but don't require pre-planning. Really hard to build a business around, I know. But in NYC there are all these recent trends of run clubs, reading groups (events where people bring a book to a cozy location and collectively read with some mood lighting), and similar community-esque events that don't require anyone to interact but offer a forum for those that want it to happen. I was talking last night with a friend about dinner party services, which arrange for themed dinners, and we were saying how we would be interested in that but we wouldn't want to just meet random strangers, there would have to be some sort of draw to a theme or an interest group; otherwise we would just host with our own friends in our own networks. Meetup.com -- that came up in our conversation and neither of us had used it in years.
This won't work either socially or for funding. Local circles are where it's at in 2025. Exclusivity, but not even stated by implication, and for safety and confidence. Homey exclusivity, like a close friend's living room. Knowing people already is cool. Hanging out with people you already know is social proof. Lean into that. It's already there in the name. People remember that brand from days when making friends felt easy.
I used to quite like Friendster too, but I can't imagine what you could do with it now because human beings are simply awful. I moved to a new city back in pandemic times and installed Nextdoor on my phone with the idea that it might help me meet some of the new neighbours, but I very quickly decided I didn't want to meet any of the people on Nextdoor.
I like to think that most of my neighbors are a lot smarter and saner than the ones who have the necessary "free time" to post frequently on NextDoor. Haven't really tried to test that happy assumption. Maybe best to defer the exercise indefinitely.
Make it impossible to sign up or add people through the site, you must physically touch phones to become friends or even get invited
Did you also buy the Copyright from MOL Global?

It would seem on first glance that you can't set up a social network called Friendster just because you bought Friendster.com domain.

I own the trademark for Friendster
That's super cool - I'd be interested to hear more about that if you chose to write about it.
For me personally, anything using the phrasing make ______ great again is a huge turn off. Maybe dispense with language that a lot of people might find to be divisive if your goal is to make it a positive environment.
Yeah, I was thinking the way to make it great again was to wear red hats with a slogan and make bold, antagonistic claims that will never happen, and then change the rules every other day.
sorry my bad, I didn't mean it that way and don't use it on the website or anything
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Why can't we keep our military and defense spending (read: R&D, science, etc.) top notch, and use it to fuel civilian quality of life?

I never understood why we have to remove one thing to do something else. Sometimes you just need a redirection right?

I mean sure, GPS was meant for missile guidance, but now we use it to go to our friends place for game night or taking the family on a road trip.

The internet wasn't made for memes, but here we are. And we play online games together too.

We spend like 1-2 trillion on medicaid and medicare.

My personal vision (which may differ obviously from others) is for America to be the best nation to ever exist, in terms of what it offers to its citizens, and to the broader community at large. And for me that includes the best military power (gotta keep the insane crazy countries and terry's in check), the best social quality of life (healthcare, housing, safety), and the best outcomes for everyone who is here (pursuit of happiness).

I find it fascinating that this country has gone through hell and back (civil war, civil rights, world wars, etc.) and held it together, and it is one of the primary reasons I admire the country so much even though it has its issues (which country doesn't?) and aspires for something greater.

For someone like me, Europe can be a very racist place and I know from first hand accounts from others like me how they're treated as an eternal outsider, not to mention their imperialist history and bloodshed... Where I'm from is a 3rd world developing country that was set back by invaders and imperialists for centuries.

America offers a balance that is really hard to find in the world, it is a true melting pot and I love it here.

Cutting military spending isn't going to make anyone great. All large scale human collectives are hungry for resource and influence. Unless you have an unassailable technological monopoly on something everyone needs, a strong military is the only way to maintain status beyond a certain size.

The rest are fine, except that raising the minimum wage without some sort of government mandated price fixing on necessities is going to be a losing battle.

Make it decentralized. You could implements atproto protocol by bluesky you could get some traction with publicity. Oh and by the way stay clear off anything hinting your political leaning (Make 'something' great again?).
yes I've been thinking about making it decentralized - am seriously considering using nostr for this
Making male friends off apps can be complicated like Im actually only looking for regular friendship nothing else with dudes who like similar activities (hike, bike, outdoors, play guitar, sports, happy hour).

I've used Bumble For Friends since 2020 and have met 10 to 15 dudes for regular platonic friendship but 12.5 wanted more (sex, dating). So only 2.5 were looking for regular platonic male friendship ... the half one was with a guy who was bi and he never crossed the line until he did (year & half later) and that was that.

Luckily last year I found a new good normal (normal like growing up when you just made regular non-sexual friendships) dude friend and travel buddy and he has connected me to other dudes who just want normal regular dude friendships. All good if you aren't straight but unfortunately our male minds the majority think apps are to connect people for more then friendship. Which is a bummer!

With that in mind others have said use friendster for a way for people to come together in real life. Don't do AI stuff unless your using it to verify people. People indeed want real/genuine and the best way to do that is create local groups for people to meet to create friendships organically. Its a normal way to make friends for all sexes as we do and have done via work and while in/thru school. What im and everyone else is describing sounds like meetup.com but one that is free and for a younger generation.

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They should have just named it something else and I think that would have made a difference in audience. The name "Bumble" is synonymous with dating, and calling it "Bumble For Friends" is like saying "friends and maybe more" on a psychological level.
There's a looming question you haven't answered: Are you OK with having a platonic friend that happens to be interested in you sexually? You haven't answered this question, but you seem to have strongly implied the answer, "no".

If that's the case, then maybe this is a good opportunity to reconsider. I for one have had many great platonic relationships with women that I am interested in sexually. Interest is not pursuit. If I had avoided every platonic relationship that could feel like a failed sexual pursuit, I would have missed out on a lot of great friends.

If they act as friends only and do not try to go elsewhere sure I’m fine either way. I myself in life have had friends where if they too showed interest then it would’ve been more, but I knew what those relationships were & enjoyed them as is ..find my fun & love elsewhere.

I mentioned I made a solid platonic friend and travel buddy. I hang out with weekly and we go to happy hours with other straight to non-straight dudes. Only one of them has been inappropriate, but we worked it out and there are no more advances. If they want to continue being my friend great as that’s all, I’m looking for on a friends app and/or through happy hours.

And personally if they called it, something else that problem would still exist.

You should start by thinking federated to make it great again ! I love what bluesky is doing. You can either go that route or build full compatible Activity Pub + your own layer of whatever feature you want to add on top of it.
Social Media is a tough nut to crack but meetup.com is a crock of crap. Something to replace that and make new friends would be interesting.
Meetup is a testament to the extent one can polish a turd. They've put so much effort into aesthetics and yet their app/site is so slow and fails in random ways.
Meetup essentially had a monopoly, you could go to a new city or foreign country and immediately connect with likeminded people. I guess it wasn't profitable enough to pay off their VC so they kept changing it and adding dumb "features" and raising the price... and now it's basically useless.
It's owned by Bending Spoons now. Unclear if there's anyone working on it anymore beyond keeping it running.
I would use a better version of meetup. I use the current version....

On the same tack, maybe a simplified LinkedIn. Keep track of good work connections without being tied to work emails. LinkedIn is unusable...

Please just make an option for people's feeds to be purely chronological. That alone would make it a step above most social media out there now.
And then that one friend makes 100 posts per day and you can't see anything else in all this noise :)
And make an option to "mute" that one friend in your feed.
You always have the option to stop being friends with manic weirdos lol
I would suggest putting an emphasis on people being able to form social circles and clubs.

Also, if you ever end up hiring engineers, I might be interested!

It was outcompeted two decades ago. Friendster, Google+, Orkut… they were all outcompeted by the Facebook juggernaut, and even that has become stale in absence of real competition as younger generations have migrated to Instagram, Snapchat, TikTok, and others.

Friendster was early to the game but it died, and it died for a reason. Let it rest.

You're assuming it has to be the same Friendster that it was back then.
No, I’m assuming that social networking follows Metcalfe’s Law, and that there’s no real way to migrate users en masse, so there’s no incentive to migrate individually if there’s nobody you know there to network with.
Incorrect in the reason, but they did succumb for another reason which hasn't changed, so correct sentiment.

You can't compete against companies that don't have a loss function constraint on their business.

I didn’t really give a reason why I think Friendster died, so how can I be wrong about it?
You gave a reason.

> It was outcompeted two decades ago.

Fair enough. I guess that’s a kind of reason. I’d be satisfied with a reason if it specified how it had been outcompeted, and speaking personally from somebody who lived through the era it was kind of clunky and at least when I used it there was no notion of ‘networks’ (that Facebook initially had, and then retired probably more than a decade ago) or ‘groups’ — I have memories of user accounts named after organisations or common interests with lots of ‘friends’ linking to them… and also the notion of user ‘walls’ and status updates was very embryonic. My girlfriend at the time was utterly engrossed but really it failed to draw me in. Facebook a few years later however was like a syringe of blue dopamine straight to the brain.
I'd really love to see the combination of all the good things of social media coming together.

Groups with voting like Reddit. Sub groups like Discord. Friend feeds like old Facebook. IM like Discord. A disappearing posts feature like Instagram/Snapchat. Events and things to do in certain areas like S'More. A revamped phpBB forum style in groups. Etc.

And good monetization practices, e.g. selling ad space on groups or on keyword searches.

An idea I had is organizing week-ends in big houses with maybe 30 strangers of similar age. You make them have a great time, and afterwards you invite them to indicate the people they really liked. Over time you can make them see each other again and maybe do some recommendation engine to guess who in the community they will like but still haven't met.
Curation instead of moderation.

The worst thing about running a content hosting platform is moderation. You will fail at it, and that failure will hurt people. Even worse, you replace success with victory.

The first move is to let your users help, by giving them the power to moderate their own spaces. Of course, as every web forum (and subreddit) has proven, this isn't a perfect solution. Even the best moderation can never be enough. Moderated spaces become echo chambers that war with one another. That's because power will always be abused for rent seeking. In the case of moderation, that means moderators abusing their authority to monopolize engagement; and narrative converging into dualist team-speak.

So what if we eliminate the hierarchy? Instead of letting a moderator decide what content shouldn't be seen, let users collaboratively decide what content they want to see.

Every published interaction is an attestation. It can be the presence of content itself, or it can be something about content. That might be a category, a logical assertion, an opinion, whatever. By providing a subjective attestation about some content, we can empower users to use boundaries to find content that is interesting, and avoid content that is undesirable. Users could choose the curated lists they trust, and collaborate on consensus.

Objective truth does not exist. Everything written is subjected to a specific perspective. By using boundaries instead of rules, we can accommodate this reality as a first class feature of the system. Friends aren't journalists anyway, so the goal of interaction was never objectivity to begin with.

By reframing interaction this way, we can have conversations instead of debates; and even if you do want to debate, you can leverage attestations to actually argue constructively.

Sounds like slashdot, in it's days of greatness.
personally i would never use a service advertised with "make ___ great again" but thank you for making the organization's political waterline visible so i can avoid it
It's a meme at this point, but yeah, people are allergic to the tagline.
Revenue is from subscriptions or advertising?