It seems to be making more of their customers aware of a free alternative. Plenty of the Twitter replies seem to be in people exploring dumping their extremely expensive docusign subscription to use this alternative.
Loss of customers seems like something they'd definitely care about
Triggering a cease and desist by a major corporation seems like a good marketing strategy, as I keep hearing about this Docusign alternative from earned media over their behaviour.
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[ 2.8 ms ] story [ 40.9 ms ] threadTheir superpower is bullshitting people into thinking that only their platform can satisfy the rules of evidence that relate to document signatures.
Loss of customers seems like something they'd definitely care about
Is that attachment/exhibit linked anywhere?