Maybe they are just trying to draw traffic. Use whatever sort of headlines traditionally work best for that. This particular one: "blah, blah, blah Under 30" has been around for a long time. It's editor-friendly.
What's fun about the web is anyone can gather these sorts of stories, archive them and then check back on the names mentioned 5, 10, 15 years later. In many cases, these people and their companies are all but forgotten. They got mentioned in an article and nothing more. In many cases, they paid a PR firm to get them the mention.
One thing is true in all cases: The goal of the article is to draw traffic.
pg wrote a nice essay about the role of PR in startups.
Name dropping in the right publications is a business expense for startups. Entrepreneurs routinely pay for placement in articles like these (but maybe not this one).
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http://www.technologyreview.com/fromtheeditor/428873/35-inno...
Maybe they are just trying to draw traffic. Use whatever sort of headlines traditionally work best for that. This particular one: "blah, blah, blah Under 30" has been around for a long time. It's editor-friendly.
What's fun about the web is anyone can gather these sorts of stories, archive them and then check back on the names mentioned 5, 10, 15 years later. In many cases, these people and their companies are all but forgotten. They got mentioned in an article and nothing more. In many cases, they paid a PR firm to get them the mention.
One thing is true in all cases: The goal of the article is to draw traffic.
pg wrote a nice essay about the role of PR in startups.
Name dropping in the right publications is a business expense for startups. Entrepreneurs routinely pay for placement in articles like these (but maybe not this one).