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I feel vindicated for when I said that the moment Apple's line stops growing, they'll resort to monetizing their users like the rest of big-tech to increase their shareholder returns, and everyone here was like "Nooo, my sweet innocent publicly traded trillion dollar corporation would never betray me like that". Give it a few more years love, now they're boiling the frog.
Did they learn nothing from giving everyone a free U2 album that nobody wanted, and the backlash from that?
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> destructive to all the hard work other teams at Apple have done to make Apple Wallet actually private — and, more importantly, to get users to believe that it’s private. That Apple can be trusted in ways that other “big tech” companies cannot.

What's the downside of consumers getting their perceptions closer aligned with reality? Which side are you on?

> That Apple can be trusted in ways that other “big tech” companies cannot.

That's funny. Why would Apple be "different"?

I'm sure at some marketing meeting at Google, a VP racing for pole posiiton has wanted to green-light the idea of putting advertisements in their Wallet app.

With any luck this backlash against Apple is so significant that a red flag is waved so ferociously that Google will never blast an advertisement out to their Google Wallet users.

As the article outlines, I am sure that due to the sheer number of people who use Apple Wallet there was someone out there who had just bought an advance ticket to Superman and the moment they received a 'Transaction Successful' message this F1 advertisement notification popped up and had them wondering if Apple preserving their privacy really is a competitive advantage.

Did we ever find out what happened at Mozilla that allowed that trust-destroying Mr. Robot advertisement to happen? There seems to be a trend (n=2) of Marketing spending consumer trust for one-time media engagement clicks.
I think a conclusion has been leaped to that is not necessarily true.

If everyone is getting the same annoying ad (in both wallet and App Store), then what individual user tracking or surveillance is happening? Certainly none is required.

It’s still annoying AF and it’s clear they didn’t learn their lesson from U2. But I don’t jump to the conclusion that “Apple is spying on me”. Instead I conclude “iOS leadership are greedy jerks with defective long term memory”.

Apple without Ive and Jobs increasingly has a taste problem. Everything from their ads to things like this are just in really poor taste, and aren’t something that they would have done 15 years ago because they would have thought it was beneath their brand.

I like Apple, so I’m really hoping they bring on someone to solve this. Otherwise they’re on track to be the same as every other tasteless tech company.

More on taste and Apple: https://www.readtrung.com/p/steve-jobs-rick-rubin-and-taste

Those of us that have been long enough around, see this Apple like the one when Steve Jobs was busy at NeXT.

The only difference is that now they are decades away to ever worry about insolvency, yet the lack of direction and management entitlement as being the best, feels quite similar.

They are also marketing “nearby” coffee shops in the Home Screen stack widget which is pretty invasive, I’m surprised not to hear about it
I'm glad that people are mad about this. I got the ad, went on here to see if 1000 people were complaining, and nobody was. I was kind of surprised.

For me it's like "oh, I didn't know Wallet was an advertising app", I thought it was something I paid for with the purchase of my phone. But I was wrong. It's just adware. "We'll store your boarding pass if you'll let us spam you about movie tickets." Do not want. I disabled notifications. Now a year from now, I'll be searching for some pass in my wallet. Someone will say "don't you get a notification when you get to the venue"? I'll be like "no I've never seen that work". Multiply that by everyone, and suddenly the buzz is "Apple Wallet doesn't work. Trust my money and credit cards with something that doesn't work? No thank you." And now people are buying a Garmin watch for Garmin Pay instead of an Apple Watch for Apple Pay.

Really dumb. Huge mistake. It makes me sad that they don't care about their own brand. "We won the smartphone wars, let's cash in!" Winning is temporary, but losing is forever.

The problem isn't sending an Ad to Wallet. It is the fact that Apple openly attack Ads, condemns Ads, talk about privacy as fundamental human rights, and then have targeted Ads, in a place / software / services where no body expected it to appear. And not everybody has the Ad, so by HN / Reddit / Internet definition that Ad is targeted.

The thing I used to like about Apple, even if you disagree with some of its decision. It is very coherent. It act as if Apple is a single entity even when it was a hundred billion market cap company. Compared to companies like Google and Microsoft, every product and services are like their own subsidiaries. Now Apple has become just another cooperate entity but with design team holding sufficient political power.

I didn’t see any ads and nobody I know did. This may be a feature in ios26 (the next version in beta) that got leaked out to older versions? Ie a bug)

Ios26 specifically enables promotions in wallet which is viewed as a feature that can be enabled/disabled

and in the maps widget
As I've said for the last ten years about Apple and ads, as soon as the momentum slows down, they will put ads everywhere and sell your data next if it keeps revenue growth up.
So - the gruber shadowban has been lifted eh?
Chinese phones show ad in notifications, obviously Americans see it, get jealous (what a difficult spelling!) and want to do the same.
I am probably not the average computer user. I didn’t even receive this notification, but just reading about this makes me reconsider switching my devices from Apple to open source software. I have every possible ad blocked and I have been a happy user of Apple devices so far. But this behavior feels so scammy and cheap, not worthy of a premium brand.
This year for the first time I started carrying an Android along with my iPhone. I've had Apple phones exclusively since I got my first smartphone in 2012, and before now never had a wandering eye. But the moves Apple has made lately make me realize it is time to make sure I'll have a ripcord to pull if I need one.

It's not so bad. I would rather have an appliance than a computer as my primary phone, of course. But if Apple is leaving the appliance market, then thank goodness at least I have the skills to use a pocket computer safely.

Most don't have such skills. None should be required to. That's why it's good there should be a company like Apple around, at least as Apple has been. If I need to advise my older relatives never to upgrade, and help them source and maintain older iPhones, I guess I can do that.

Apple Wallet is in the App store, and the F1 ad debacle directly violates App Store guidelines https://developer.apple.com/app-store/review/guidelines/)

  >  4.5.4  Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.
Rules for thee not for me
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I got this ad, and ya, I was truly bewildered to get such an ad and then shocked that it came from my Wallet. I then spent the next hour searching how to disable this new marketing stream and it looks like nothing can be done. Anyway, glad to see I’m not alone here.