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According to my own findings, there is minimal intersection between the group of cool people and the group of people who read coolness research.
According to my experience, cool people put in an absolutely inordinate amount of research, time and effort in order to appear as if they don't even have to try.
Cool cannot be described or quantified, so they're just milking some funders for sweet, sweet grants.
i used to think that being a kickass programmer was cool

now all i think about is money

>Cool people are largely perceived to be extroverted, hedonistic, powerful, adventurous, open and autonomous.
I've found in my life cool people generally have something to offer, be it inspiration, insight, other otherwise, I feel like cool is often aspirational and differs depending on where someone is trying to go in life. It seems to me cool people have some unique degree of "Culturedness" - this lines up with the traits they found. If you are Extraverted, Hedonistic, Powerful, Adventurous, Open and Autonomous, you're likely ending up in situations and experiences that have a different venn from the other folks around you.

From the paper: "Our method does not let us test the extent to which coolness was valued or prevalent in a culture, but historical analysis suggests that cool people were first recognized and admired in countercultural niches, such as mid-20th century African American jazz clubs and beatnik coffee shops that valued improvisation and creative expression (Belk et al., 2010; Heath & Potter, 2004). The desire to be cool spread as societies shifted their focus from industry to information, and coolness continues to play a larger role in cities (San Francisco, New York, London, Tokyo, etc.) and industries (fashion, entertainment, technology) where economic success depends on creativity (Florida, 2012; C. Warren et al., 2019). Stronger evidence that coolness is a status hierar"

> I've found in my life cool people generally have something to offer, be it inspiration, insight, other otherwise,

Great mathematicians have an insane amount of deep insights to offer, but the typical person simply does not have the capacity to absorb these insights. Oh yes, these people are typically introverted "nerds", not the "cool kids".

I don’t even have to read it cause it’s smoking. We’ve always known it was smoking.
Be humble. That's always cool. If you are truly cool you don't need to talk about it.
Cool people are perceived to be more extraverted, hedonistic, powerful, adventurous, open, and autonomous, whereas good people are more conforming, traditional, secure, warm, agreeable, universalistic, conscientious, and calm. This pattern is stable across countries, which suggests that the meaning of cool has crystallized on a similar set of values and traits around the globe. We build on the results to advance a theory of the role that coolness plays in establishing social hierarchies and changing social and cultural practices and norms.
Obviously I didn't have to click
It’s something I realized a long time ago about humans. Resources and opportunities go where they are least needed. Want high social status? Your best bet is to need absolutely nothing from anyone.

Coolness, in its original sense, is about never caring too much because you will never need to. People are drawn to what doesn’t care about them; they assume the response they get will be objective.

Trying to figure out how to be cool by going as far as to write an academic paper is decidedly uncool
You can be funny, or cool, but not both. -- The Rock
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If you need a study to tell you how to be cool, I’m afraid there is no hope for you. Give up now.
If they're just going to give it away my personal brand will be worthless!