It's an impressive accomplishment. I've always struggled to get through the valley of despair in a new project. I've decided that I can only build and sell things that I regularly use. Otherwise the signal is just too weak, and I eventually get burned out. But if I'm always a user of one, then at least it's validated for me.
> Back in 2021, I was inspired by the financial independence movement and wanted a better way to plan my own life. I couldn’t find the right tool, so I started building.
That sounds a bit like selling shovels to the miners. Which is not a, uh, dig at the project, just an observation.
Congratulations! But I’m disappointed with no mention of profit level in this post or another one linked. My last business I scaled to 500K ARR in less than two years, with $20K in total annual profit including the $0 my cofounder and I paid ourselves for many hours of work. I shut it down a year later and strongly regret the amount of work I put into it.
There’s an ARR metric trap in the founder community where people focus on revenue rather than on reaching a level of take-home income comparable to what they could make at a normal job. The former is a lot easier than the latter (especially in the US for people who can take home $250K fairly easily working in tech) - as the saying goes, you can make infinite revenue by selling dollars for 99 cents.
It's so, so , so hard to walk the line between persistence (which leads to glory) and stubbornness (which leads to more time following already wasted time.)
Congratulations for walking this line correctly.
I agree that some sort of market validation is necessary to at least pretend you are on the former not the latter. Those early usage spikes are helpful reminders that there is a business here somewhere.
I'll also make a note that you spent time on marketing from the early days. Writing blog posts, promoting said posts, having a Discord server, committing to answer emails, all of this is marketing and its likely lead to success more than the code.
I notice whenever there was a dip in revenue, marketing (in the form of more blog posts) was the response. I suspect that was intentional, and definitely a better approach than "let me go away and silently code more features."
So there are valuable lessons to others here. Congratulations not just on the current success but also on sharing the path that leads to success. Ultimately you can show the way, but you can't make people learn from it.
Oh, and I like the bootstrapping approach. I did the same, and I'm not sorry. It's longer and harder but also skips an enormous amount of extra work.
> It's so, so , so hard to walk the line between persistence (which leads to glory) and stubbornness (which leads to more time following already wasted time.)
“Courage is knowing it might hurt and doing it anyway. Stupidity is the same thing.
great timing.
In fact, I was just looking for somethin like this.
Was going to vibe-code this into life, but your price point is spot on and frankly I prefer supporting other fellow entrepreneurs.
The struggle is real, thank you for being a positive light to all who are on this path. Best to you!
Congrats!! I can definitely relate to that roller coaster feeling of first internet money -> "its so over feeling" though definitely not as successful as you yet :D
Congrats! I'm a customer. Haven't used it too much but so far I like having it to check in periodically. One wish list item: live securities prices to avoid having to copy/paste values all the time. For example, with that you can have a live snapshot of the values in most brokerages
Also, thank you for sharing the ups and downs. Seeing the details of the monthly bars chart was super enlightening. I usually only see the nice looking overall positive growth chart without any nuance, so I really appreciate the transparency
I remember seeing this on HN years ago. Congrats on the growth! I think this is still an underserved field (shockingly, considering how many people it impacts).
I really wish just saving a basic plan to refer back to didn't cost $100/yr. The one-off 'Basic' plans never made sense to me, considering it takes hours to set up a relatively complete model -- might not even have time to do it all in one sitting.
How has your experience been running a discord server? I imagine it's useful for feedback but time consuming to manage? I'm reluctant to start one as I'm concerned about the time consumption.
Also, how did you find Jon and what was their skillset when you met? Did they come on as a contractor in the beginning?
Kyle and I talked when he wasn't full time on this yet, I wanted to invest in it, well, anyway we talked about it a lot. Sufficed to say: I am SOOO proud of him! Genuinely awesome and brilliant dude. :)
During the first few years, I was approached by dozens of potential “partners.” Several wanted an outsize equity stake to essentially just make suggestions.
A warning to others starting new ventures: once you get a whiff of traction, and sometimes even before then, the parasites will ooze out of various nooks and crannies, attempting to latch onto a fresh new host.
HN loves to pound on MBAs weaseling their way into startups, but opportunists may come from unexpected quarters.
I experienced a classmate sidling up to offer "translation services" for 2% of outstanding shares. Then there was a startup that proposed a "merger" which would basically allow them to walk away from failure in exchange for equity.
79 comments
[ 5.1 ms ] story [ 81.1 ms ] thread>that only counts recurring revenue.
>monthly revenue has consistently been 20 to 50 percent higher.
That's the way to do it.
Where you virtually have to go back and figure how much earlier you had actually reached a major milestone.
Good. But I think this is the most important piece of advice that one should follow:
> Actually show up every day.
It is the easiest thing anyone can do, however, it is the hardest for anyone to do every. single. day. nonstop.
You can find 5 users who will pay but that doesn't validate a million a month.
What does product validation mean here.
Failures don't get on HN front page
Hey, btw congrats :-)
> Back in 2021, I was inspired by the financial independence movement and wanted a better way to plan my own life. I couldn’t find the right tool, so I started building.
That sounds a bit like selling shovels to the miners. Which is not a, uh, dig at the project, just an observation.
There’s an ARR metric trap in the founder community where people focus on revenue rather than on reaching a level of take-home income comparable to what they could make at a normal job. The former is a lot easier than the latter (especially in the US for people who can take home $250K fairly easily working in tech) - as the saying goes, you can make infinite revenue by selling dollars for 99 cents.
Congratulations for walking this line correctly.
I agree that some sort of market validation is necessary to at least pretend you are on the former not the latter. Those early usage spikes are helpful reminders that there is a business here somewhere.
I'll also make a note that you spent time on marketing from the early days. Writing blog posts, promoting said posts, having a Discord server, committing to answer emails, all of this is marketing and its likely lead to success more than the code.
I notice whenever there was a dip in revenue, marketing (in the form of more blog posts) was the response. I suspect that was intentional, and definitely a better approach than "let me go away and silently code more features."
So there are valuable lessons to others here. Congratulations not just on the current success but also on sharing the path that leads to success. Ultimately you can show the way, but you can't make people learn from it.
Oh, and I like the bootstrapping approach. I did the same, and I'm not sorry. It's longer and harder but also skips an enormous amount of extra work.
“Courage is knowing it might hurt and doing it anyway. Stupidity is the same thing.
And that’s why life is hard.”
The struggle is real, thank you for being a positive light to all who are on this path. Best to you!
Also, thank you for sharing the ups and downs. Seeing the details of the monthly bars chart was super enlightening. I usually only see the nice looking overall positive growth chart without any nuance, so I really appreciate the transparency
Hope you keep going and growing
I really wish just saving a basic plan to refer back to didn't cost $100/yr. The one-off 'Basic' plans never made sense to me, considering it takes hours to set up a relatively complete model -- might not even have time to do it all in one sitting.
Also, how did you find Jon and what was their skillset when you met? Did they come on as a contractor in the beginning?
A warning to others starting new ventures: once you get a whiff of traction, and sometimes even before then, the parasites will ooze out of various nooks and crannies, attempting to latch onto a fresh new host.
HN loves to pound on MBAs weaseling their way into startups, but opportunists may come from unexpected quarters.
I experienced a classmate sidling up to offer "translation services" for 2% of outstanding shares. Then there was a startup that proposed a "merger" which would basically allow them to walk away from failure in exchange for equity.