"In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth; X reached 132 million daily actives, as its year-over-year growth declined by 15.2%."
115 million active users yet I can't recall ever seeing a Threads screenshot. Even on Elon-hostile places like Imgur and Reddit, the overwhelming majority of screenshotted memes are from X.
X is designed for controversy. Threads is designed for anti-controversy. Meta has deliberately discouraged and downplayed politics on Threads. Screenshots are mostly of controversial stuff.
I've looked into it, it's mostly from Asia and South America. It's not surprising, Facebook is big there so they probably use their reach with the big app to push their own twitter clone.
I won't be surprised if thread userbase grow over twitter user base in the next year, but their ad revenues will still lag behind as a North american or EU user is "worth" more (a lot more if from the US) for advertisers.
Threads is for mobile? There's an app? Mobile, why do I care about mobile?
Mobile's for phone calls, right? And a mobile phone has a tiny screen, is short on electrical power, and has the worst substitute for a keyboard back before the first typewriter!!!
Instead, I type this using an excellent 32" screen and a really good keyboard got years ago with a Gateway computer!!!
Threads is actually gaining in Asia, apart from Japan where Twitter or X managed to capture their audience very early on. The rest of Asia Twitter never gave a damn. And that is where Threads comes in.
I appreciate the Fediverse integration of threads. I follow a couple threads accounts through Mastodon and it works well (at least for passive reading, I don't know the current state of how replies/boosts/favorites federate back to threads).
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[ 0.21 ms ] story [ 36.5 ms ] threadI won't be surprised if thread userbase grow over twitter user base in the next year, but their ad revenues will still lag behind as a North american or EU user is "worth" more (a lot more if from the US) for advertisers.
Just checked and Threads in Android play store is 15th in the top downloaded charts (free apps, all categories, UK location).
X is 123rd in the charts
So guessing Meta is putting their existing userbase under strong pressure to install Threads?
Mobile's for phone calls, right? And a mobile phone has a tiny screen, is short on electrical power, and has the worst substitute for a keyboard back before the first typewriter!!!
Instead, I type this using an excellent 32" screen and a really good keyboard got years ago with a Gateway computer!!!
A joke, folks!
For example, here is author John Green's threads account viewed through mastodon.social: https://mastodon.social/@johngreenwritesbooks@threads.net