In its report, “Newspapers in Crisis: Migrating Online,” the research firm estimates that newspaper advertising revenues dropped 16.4% to $37.9 billion in 2008 and expects that by 2012, those revenues will tumble to $28.4 billion - slightly more than one-half the industry’s revenue peak of $49.4 billion in 2005.
Since 2006, ad revenues have declined quickly, eMarketer said, adding that it expects a 15.9% drop in 2009 that will pull ad revenues down to $31.9 billion.
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[ 2.8 ms ] story [ 9.7 ms ] threadIn its report, “Newspapers in Crisis: Migrating Online,” the research firm estimates that newspaper advertising revenues dropped 16.4% to $37.9 billion in 2008 and expects that by 2012, those revenues will tumble to $28.4 billion - slightly more than one-half the industry’s revenue peak of $49.4 billion in 2005.
Since 2006, ad revenues have declined quickly, eMarketer said, adding that it expects a 15.9% drop in 2009 that will pull ad revenues down to $31.9 billion.