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I hope critics will be equally critical of the companies that weren't donating to any DEI-related orgs in the first place.
Why? Wouldn't it make more sense to blame these organizations "now-demonstrated to have been performative", as DEI's critics have been (performatively?) accusing them to be for so long? Or would that count as performative too?

Getting lost in the narratives at this point.

DEI policies are dumb as fuck. Get rid of that shit and let people figure things out for themselves.
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The center of political pendulums is a maintenance of the status quo.
This comment got me thinking how relative the centre is to your experience, ideology, and perhaps the particular policies being referenced.

From my vantage point the US has never in my lifetime been remotely left of centre, they are moving from right to slightly further right.

DEI hiring is of course an easy target. It's a weak policy to tackle a complicated problem with obvious flaws and no track record of success. I think a truly left wing society would have quickly replaced it with more direct policies to hit generational poverty - EU style public education comes to mind.

Not the center, we’re returning to the hellish far right shithole after making marginal progress towards the center.
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The new South Park episode offers further insights into this very topic
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Political activism requires the entity to give a damn. Google doesn't. It was marketing to strengthen the Google brand. Now more money is to be made by sucking up to the Trump regime. Hence, that's what entities whose only real goal is greed do.
> Especially the “E” in DEI (equity), which means equality of outcomes, and is a rebrand of discrimination.

Do we still do 'citation needed' around here? Find me one serious person who has ever argued for equality of outcomes. Even fucking Lenin said "He who does not work shall not eat".

Writing as a person who wants the future to be a better place, the number one pass time of progressives is complaining about other progressives. The number two pass time is complaining about conservatives.

Anyway, my complaint is that a lot of DEI flavored stuff is very very lazy.

A fundamental issue is that once a person has been raised, you don't get to raise them again. You can't parent a grown person - even if they need more parenting. Social punishment only works inside a socially cohesive group. The shame and anxiety you create with social punishment may be exploited by someone else.

Anyway, I'm sure some DEI groups are coming to terms with why anti-woke trolling is so effective, and I hope they find a good way to tell that story.