The primary tagline is really confusing since App Creation implies some sort of PhoneGap competitor. The secondary tagline, on the other hand, really communicates the essence of what you're providing to the consumer:
"Discover the best apps, curated just for you"
I was ready to "bounce" from the page until I read the secondary tagline and clicked on one of the (poorly written and not at all descriptive) buttons like "Geeks are Sexy" to figure out where that button led me to.
My recommendation is to continue building the app but also test copy heavily.
Thanks for the comments! The goal of our primary tagline is to try and highlight the "Participate & Discovery" aspects of the service. I agree that it needs more work.
May I suggest an 'About' section? Trying to understand how ooomf fits/positions itself compared to other App sites.
(So you guys hand pick apps? While the site is visually appealing, it's hard to make me want to download the apps from your site when it offers only 1 line description of the featured apps - unless you guys are trying to show that the hand picked app are so great that a detailed review/description isn't needed?)
Thanks a lot for the suggestion. How It Works page is coming up soon and we'll make it clear how ooomf fits into the app landscape.
Yes, I agree. There could be further explanations for each app. We should have mentioned somewhere that we manually test every app that is included on the platform (with the exception of the ones that are "coming soon"). Thanks again for the comments!
Thanks for the comment. We didn't get a How it Works page up for the launch but we're working on that now. We're also working on making the value prop more clear.
The value prop when you understand it (which I admit is lacking currently) is a solid one.
I've had an account for a few months and never completed my app profile because there was NO CTA. After the email blast today and review of the site I finished (or at least partially) my app page.
My suggestion would be to do a quick WIIFM (what's in it for me) for "discoverers" and a different one for "Developpers". This will help a tonne in IMHO.
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[ 3.1 ms ] story [ 43.7 ms ] thread"Discover the best apps, curated just for you"
I was ready to "bounce" from the page until I read the secondary tagline and clicked on one of the (poorly written and not at all descriptive) buttons like "Geeks are Sexy" to figure out where that button led me to.
My recommendation is to continue building the app but also test copy heavily.
(So you guys hand pick apps? While the site is visually appealing, it's hard to make me want to download the apps from your site when it offers only 1 line description of the featured apps - unless you guys are trying to show that the hand picked app are so great that a detailed review/description isn't needed?)
Yes, I agree. There could be further explanations for each app. We should have mentioned somewhere that we manually test every app that is included on the platform (with the exception of the ones that are "coming soon"). Thanks again for the comments!
The copy needs to be worked on a bit.
The value prop when you understand it (which I admit is lacking currently) is a solid one.
I've had an account for a few months and never completed my app profile because there was NO CTA. After the email blast today and review of the site I finished (or at least partially) my app page.
My suggestion would be to do a quick WIIFM (what's in it for me) for "discoverers" and a different one for "Developpers". This will help a tonne in IMHO.