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they never managed to get the cost down to near the price of actual meat, despite the ingredients being dirt cheap. overhead and/or greed?

glad they're failing

Actual meat is highly subsidized. There’s no way for them to compete on price alone. That was never going to be the case.
They're using protein (the generally expensive part of food) from peas, beans and rice. All of these are gram-for-gram much cheaper (definitely less than half the cost, maybe closer to a quarter) protein sources than ground beef (at my local retail).
Does this headline need to state it is an opinion? I didn't see this as a "fact" anywhere in TFA.
Who the heck downvoted the parent comment?

This isn't a news article, it's an opinion from some journalist who thinks Beyond Meat is doomed for bankruptcy. I googled "beyond meat chapter 11" and this HN discussion is on the second spot.

Interestingly I noticed a prediction site currently with ~30% chance of that happening by 2026: https://www.metaculus.com/questions/12112/will-beyond-meat-f...

From a health perspective I think they find themselves in an odd spot, at least from my perspective. Absolutely there are other products on the market that are similar with similarly high amounts of salt.

I also see it as "highly processed" food which if you're not looking to eat meat you might also be looking for an alternative to meat that isn't any more processed than red meat, of which Beyond Meat is more processed.

Good. The "food" they were producing was anything but healthy.
It’s always disappointing to me, as someone who does not want to eat meat, when I see the vegetarian option is a beyond burger, the most aesthetically similar meat analogue they could think of.

Not to call out Beyond Meat specifically. I stopped eating the Burger King veggie burger when they switched from their Morningstar patties to the Impossible Whopper.