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hermitcrab
TLDR:

* Reddit Ads are relatively easy to set up and start getting clicks.

* The Reddit numbers reports for clicks and conversions are dubious.

* Engagement from Reddit users is miserable.

timpera 

  "This makes me wonder if the majority of the Reddit clicks are accidental."
I must admit that only times I ever clicked on Reddit ads, it was by mistake in the (terrible) mobile app...
mrkramer
I doubt Google and Facebook are any better but the catch and the question is; how to measure awareness of ads e.g. if I see an ad and it sticks in my mind but that doesn't show up in advertiser's ad campaign analytics? Raw stats are one thing but awareness is another.