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For the record this is already par for the course for all the French cities surrounding Geneve.
OK, imma just say the quiet part out loud here: There would be less need for daily transportation commutes if companies allowed 100% WFH wehre applicable and the government would force/incentivise this on companies for the positions that can be done remotely in order to save the environment. Especially given that Geneva labor market skews heavily towards specialized office jobs like diplomats, banking and pharma where most time is spent in front of the PC and on Teams/Zoom calls anyway.

But from my job search there and anecdotes from mates and the internet opinions, Swiss companies have a highly mandatory in-office culture, plus the cross-border commuters from neighboring countries who drive in and out every day to benefit both from high Swiss wages and also from the cheaper living abroad. Well then no shit Sherlock your air quality goes down the shitter.

So I doubt that the public transportation not being free is what caused the higher pollution in the first place, since people drive by car not because public transportation costs too much money, but because on their commute route, it saves a lot of time despite the extra cost of car ownership (you can make more money but you can't make more time).

To me, it just feels like another way for politicians washing their hands of the elephant in the room: the forced need to commute every day for jobs that don't need it. It seems like the lessons from the pandemic have been quickly forgotten since early to mid 2020 when everyone was locked in their homes had the best air quality we ever experienced, but somehow politicians can't put this 2 and 2 together and go fight made up strawmen instand.

Public transportation should always be free in cities, with car commuters paying the operation costs. Not saying it can be implemented right away, but it should be a policy goal for cities.

You have all the right in the world to prefer driving and chilling on your air conditioning and stereo if you can afford it, but it shouldn't be free if you're occupying the lane space 10 people would occupy in a bus, and making the traffic slower for the bus in doing so.

I used public transportation less when it was free here in Seattle because it felt less safe. The buses have improved a lot since Seattle started enforcing fare collection again, and a few dollars isn’t much compared to not getting stabbed by some drug addict having a fent crisis.

Switzerland is different though: you know the police aren’t going to put up with crap at all (and they will arrive fairly quickly if there is an incident), so free could really work. Although I was never tempted to drive while living in Switzerland (in the next city over from Geneva). I don’t think free works in the USA however.

Why do we still allow drivers to externalize most of the costs associated with cars? There is existing technology to extract co2 from the atmosphere, and the current cost of this should be the free market-based price for co2 emissions.
> existing technology to extract co2 from the atmosphere

I wonder what would be the energy cost of onboard co2 extraction for vehicles? Could there be a theoretical automobile that used a carbon-oxygen cycle fuel but which emitted nothing, where a "gas station" would push fuel into the vehicle and then pull out the stored material that was formerly emissions?

This is excellent, but I always wonder at the way cities seem to bend over backwards for the worst technology for moving people ever invented, and don't dare do anything that deprioritizing the use of this technology.

Here, I found some street parking for cars: https://www.google.com/maps/place/Quai+Turrettini/@46.205451...

Alongside a gorgeous canal, with bike lanes there as well as what appears to be a train station a few blocks away, as well as what may be some kind of street car station? I can't imagine a more phenomenal waste of space given the far superior transport options surrounding this area. Go west just a bit and you can see a much more useful use of that space: some greenspace https://maps.app.goo.gl/xmDdqxob4LegGvwt5 (I don't understand why this business' pin is there but so be it).

Go east a bit and see how an entire bridge is wasted on giving cars some complicated spaghetti to let them go either north or west. https://maps.app.goo.gl/GQNMabh7d9cEf7MC7 Instead that entire middle portion could be further bike parking (you can see some is already there) or a wonderful greenspace to enjoy the river as you cross the bridge. Hell, you could probably fit a few food stands there if you really wanted to get jiggy with it.

In the era of the hyperdense city and the perfections we've brought to non-car transportation technologies, it's time to let cars go. They were a bad idea, we can see that now from how they clog our cities, kill our kids, and cause us to choke on their exhaust, let's be done and aggressively remove them!

Edit: more examples, look to the river near here: https://maps.app.goo.gl/45iLSKpVa4kLwuM69 Everyone's view of the river spoiled, and precious space wasted, all so that 28 cars, just 28 cars, can park on the street.

Or, compare this neighborhood: https://maps.app.goo.gl/Xobo9E5jjQU2Pv2f8 to this one: https://maps.app.goo.gl/SAEYTGBqFDZXUkMn9 Note how much more dense, how much more housing and businesses, fit in the former, how much easier it is to walk around and get places. Notice how in the latter, they turn all their space in the pavilions into parking lots , whereas in the former, they use them for gardens and trees. The former is for humans, the latter is for cars, which aren't people! So why do we build a city for them?

How effective do they expect a measure like this to be? Once a car and its insurance are paid for, the marginal cost of a single trip is quite low. I seriously wonder how many people woke up that day and thought "instead of driving I will take the train today because they are waiving the $3 fee" not many I bet. If we want to encourage people to take public transports we need to keep them competitive against the car at all times not one random week per year.
We often think of everyday behavior in terms of cost-benefit, but that's not all it is. Waiving the fee is a signal to indicate that taking public transit is socially desirable. That could be an effective nudge for many who are indecisive.
Not sure it will make a difference to people's travel habits; I think those inclined to take public transport already do so.

But it does highlight the fact that we subsidize private transport (our taxes pay for the roads, traffic police, etc.), so why not public transport?

I live in Lausanne and also noticed that the air looks quite hazy these days. But the MeteoSwiss weather app does not indicate any high levels of bad air quality. Notably, ozone shows a value of 90µm/m^3 around Geneva. The article states 180µm/m^3.

All other index such as PM10 or NO2 are not crazy high either.

Switzerland has its act together with public transit as far as I'm aware, so the following doesn't actually apply to them. But something to note is that when trying to increase ridership the two most important things are reduced head times (ie a train shows up every 5 minutes, not every hour) and being consistently on-time. Only after those are sorted should transit look at eliminating fares. As if you eliminate fares first you're cutting into revenue that could be used to reduce head times and increase timeliness.