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Super interesting read! I work in payments for context and see tons of different payment methods every day. People tend to find a payment method they like, and really only ever use that one method. It’s very hard to get someone to switch - even if an alternative is better. It’s just so ingrained to swipe that same card, click the same autofill button, etc.

Digital wallets did somehow over come this, and those would be a super challenging but potentially valid approach #4. If Zenobia is in Apple Pay, google pay, link, etc it’s natural and easy for customers, saves money for merchants, and disrupts visa/etc without disrupting anything else (ie making people us QR codes).

Tough problem. You need a Jony Ive on your team to help solve it.

Or do like pix and give everyone $1500, but only if they use Zenobia :)

US consumers are too conservative in the way they expect payments to work—checks are still in circulation and “swipe & sign” has barely been put to rest (has it?). Any system like this would require adoption by a few diverse and large-scale retail institutions to make it worthwhile for consumers to use. Or else it would be a mere alternative to “PayPal me”…
Two of the linked GitHub repositories don't have licenses.
When you start at the wrong premise, you typically end up in the wrong place.

The premise is that credit cards (visa / Mastercard) is broken. When actually it works really well.

For starters it works everywhere. Online. IRL. In my home country, in foreign lands.

Secondly it costs the consumer nothing. The cost goes to the merchant. If anything the customer gets rewards.

Merchants might pay 3%, (and ultimately yes, that's in the price of goods) but checkout "just works". They're in the "get paid" business, not the "teach customer new system" business. They'll accept new payment options (which the POS) just provides. But they don't drive the market.

Fixing Visa doesn't work because the people that matter don't think it's broken.

Yep you get it Bruce. Unfortunately I confused being a villain (everybody likes to bash visa) with being bad at their jobs and disrupt-able.
I'm calling it-- 5 years and this will be vaporware. We live in a world where you have to 1) compete with VISA, Mastercard and 2) compete with Bitcoin Lightning Network.
This sounds like a post mortem disguised as marketing material.
This is what product market fit looks like; everyone is trashing various pieces of Zenobia, but it's still getting upvoted because we all want the solution.
it's a super dangerous tarpit, because it has what id call theoretical product market fit: when you describe it to people, they're super excited by it. Everybody says that they want it and they encourage you along the way. But when it comes down to it, nobody wants the solution
I totally disagree with “We proposed merchants "split the difference" in fee savings with their customer, giving customers ~1% in at-checkout "cashback". But this is just a worse version of credit card rewards.”

As a shopper, if I know that a SMB is saving 1% or even 2% on merchant fees, I would gladly choose that option, even if I miss out on rewards for that purchase.

> cheaper payments ... Zenobia Pay charges 1%.

5x higher than they would be allowed to charge in the EU.

> accept pay-by-bank

I am reminded of tech bros inventing the bus in 2025

Where do you get 5X? European interchange is regulated to .3-.4%, the network fees are the same as the US (.1-.2%) and then the payment service provider takes their fee. Online card processing in the EU costs around 1%.
the home page says "ZENOBIA PAY IS NO LONGER ACTIVE"

so this is a farewell post disguised as open source announcement?

The modified scrolling on the website is the worst!
Unless I'm on a touchscreen device, I never want my scrolling to have inertia. So just leave it on the default behaviour. I don't understand why you would put in the effort to make the scrolling feel worse
The fees are for fraud prevention and sanctions compliance. That stuff costs real money.
What the fuck is with the comments here? Guys, it is a postmortem. So you all are complaining about the scrolling and accusing it of being advertising or an announcement?

Frankly, I find this admirable and want to encourage these kinds of things. Guys gave it a shot, failed, and are putting their work out there. They are communicating why they think they failed and what they think would help someone pick up the mantel. What did you all want? Them to just die in quiet and all that code disappear? Hell, their READMEs have more documentation than most of the open source projects out there.

What happened to that hacker mentality? That belief in an open source world, even if as just a pipe dream. To me it looks like they still care about their dream but realized they can't make it happen. They aren't asking for investment and their website says they are inactive, so what makes this advertising? FFS do we have to assume everything is done in bad faith? You don't advertise by giving your competition a leg up. If this gets them investment, who cares, the result is the same. Code and information is out there, you can't take that back. Honestly, I don't care even if the code was garbage (I don't know if it is or isn't), I'll respect anyone that releases their code instead of letting it die with the business. It's just a better outcome, so why are you all complaining?

Interesting read. I'd suggest next time choosing a name that does not sound close to Xenophobia :) anyway, good luck on your further journey
This was my first thought as well. It reads like a dog-whistle at first glance.
In Norway there is already a low fee processor called BankAxept. It has made it practical for shops to sell even the cheapest item and accept payment by card without losing money.

https://en.wikipedia.org/wiki/BankAxept

This seems to have happened in the UK now too, though all bank debit cards have been Visa Debit since 2009 or so. I think fees are now solely percentage based and close enough to bank cash handling fees that there's no longer any downside to accepting card payments for small transactions.
Interesting read, I searched if another startup got this market right, it seems truelayer did using open banking for online payment ($700m valuation) https://truelayer.com/
That scrolling. No way.
Cofounder of Lopay here - we have the same mission: offer free payments to businesses, but we're working with existing networks to do this.

QR code payments are particularly hard in countries like US and UK as you're trying to change consumer behaviour. I tried doing this in 2014 and again in 2019 - both failed to gain traction (aside from during COVID).

In the UK it's possible to accept card payments for 0% via Lopay, but only if you spend your earnings on our card (essentially, passing the fees onto the merchant/supplier you're paying). We're launching the same proposition in the US soon too.

If you don't use our card, our headline rate is 0.79%.

We're a lean team of just 36, supporting over 40k weekly transacting businesses with £1B+ in card processing. If anyone reading this is interested in this space, we're hiring and on the look out for driven people to join us!

Excellent! I'm very interested and have relevant experience.
While almost every other major economy in the world has developed their own government-mandated low-fee payment network, the United States is a corporate oligarchy. Hurrah for the free market.
Seems misleading or at the very least incomplete not to mention that basically only the US has these high credit card interchange fees of 2-3%.

EU & UK cap it at 0.3% (0.2% for debit cards), and the rest of the world are closer to EU than US fees, if I understand correctly.

The power of the free market.

ngl i read it as zenophobia pay