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As someone who's converted (unintentionally) a few people from Windows to Mac machines, I will say for most people there's less barriers these days. Lots of people use these machines as glorified Chromebooks anyway. So it really comes down to price, if they like how it looks, etc.
A nice side effect of Apple entering this price range is that it might raise the bar for what people find acceptable in laptops at that price.

Right now $600-$700 is where you start seeing much more dramatic corner cutting, with thinner body panels, way more flexing, crummy hinges, “just ok” trackpad/keyboard, etc. A $599 MacBook is almost guaranteed to solidly beat everything else at that price in those categories.

Apple is too greedy, it's a joke to have 256GB as a storage option nowadays
I'm not pro windows or pro mac. I am pro let me do what the fuck I want to do. Cutting support for win10 is an abomination of a policy. I could see cutting support for windows 9 though....
this is an arm based processor.... how compatible is that with most the stuff that macbooks run?
how is the linux experience on the mac these days?
This is an advert/promotion, not a good HN submission.
A new M4 Air is now $799 at Amazon, and a new M1 Air is $599 at Walmart. So it's not like $999 is really the starting price if you spent a minute to search outside of Apple's Online Store.
If their cost cutting measures include releasing this with a FHD/1080p screen, I would support that.

I'm looking for a fanless laptop with a FHD display that can be easily mirrored to cheap XR/VR glasses.

I don't get who would even consider buying macbook even cheap one (not enough storage, not enough ram) when using Windows. Hardware is great but mac software is very low quality.
That's a really weird headline. Looking for new software? Buy new hardware!

Meanwhile, you can install Linux on your existing laptop for free.