This is so strange. How would Atlassian convince their enterprise customers to switch browsers? That seems really unlikely, and unnecessary.
The main feature being touted is the ability to take context from multiple tabs and ... do something with it? So unconstrained access to what you're doing in multiple tabs feeding into exactly what and why? The announcement is concerning because it mentions "AI skills" which are, of course, nonexistent.
If anything, the "arc" of The Browser Company proves a fundamental tenet of the post-capitalist era: You can get rich without making or selling any products that anyone wants. It's all stock transactions between wealthly elites. The software, if any, is an afterthought.
I never knew the Browser Company had such an awesome logo!
Anyway, the idea of making Dia into the knowledge worker's browser sounds good.
For me, this new browser would be successful the day I prefer to run Linear and Notion in Dia rather than using the companies' own Electron desktop apps (which are pretty terrible on Mac at least, so the bar is not necessarily very high).
What is with this need for a single application to do so many different tasks instead of just being focused on doing its job and doing it well (browsing the web in this case).
I just don't understand how they can with a straight face say "Today’s browsers weren’t built for work." when their entire business relies on browsers ability to do exactly that and have basically been fine (heavy javascript usage in Jira aside which this is not going to magically fix).
Looking at any of this I just don't see what this is actually supposed to solve.
> less than 10% of organizations have adopted a secure browser
Yes Gartner, let's invent a "secure enterprise browser", because there's too much interoperability on the web - there's definitely some business on splitting that up. I'm sure atlassian people love that idea.
I really appreciate that there's a company trying to reimagine browsers. Arc was an interesting idea, I used it for a few months, but in the end I switched back to Firefox. I haven't tried Dia yet, and now I'm not sure if I should.
I do think that selling a browser is going to be an extremely difficult task, so having an enterprise software machine with huge customer base might help it, but Atlassian strikes me as a company that will eventually just kill the project and turn this into a de facto acquihire.
I never tried it because I was on Windows at the time but I remember my brother raving about it constantly, that I had to try it etc (and reading other people saying the same thing).
I think he's still using it. He probably would have paid something for it.
But then overnight they just weren't interested on building it. So strange.
The thing the Browser Company does best is marketing. I have always felt like they really wanted to market their products more than build them. The founders should let Dia/Arc go and just go into product marketing. Many would hire them.
Arc had some novel ideas but ultimately it was DOA for me because I needed something that I could access on both desktop and mobile for shared tabs/history/etc.
They did help push the established players in the field forward a bit though, so I will be thankful for that.
Also: It's always funny to see how people really feel about an acquisition. eg the comments in this thread feel like a eulogy.
I would've actually expected a buyer like OpenAI or Anthropic, if I'm being perfectly honest. Atlassian is such a strange buyer. $610m in cash is really low in the grand scheme of AI pricing too. If they're only worth $610m, I feel like this says a lot that "AI browsers" aren't actually worth that much. Remember, Instagram was $1b. The Windsurf acquihire was $2.4b and there are surely a lot more people in business that use browsers than write code.
Was Atlassian the highest bidder, or was Atlassian the only bidder?
Surprising I don't think Atlassian hasn't even recovered from Loom acquisition. It was good for Loom but hardly any positive impact for Atlassian. Now Arc and Dia - it seems to be an obsession to acquire an AI BROWSER
Arc was actually full of some really great ideas. There was plenty of nonsense, but their Air Traffic Control feature is still unmatched on other browsers. Multi-container/profile browsing is managed so poorly across other browsers.
Dia is a joke, but I guess it has a chance in the age of ever-more-popular AI functionality.
My only curiosity is whether this means that Atlassian will lock these browsers down to just paying customers or keep some limited functionality versions available for personal use. Of all the companies who might’ve bought TBC, I did not expect Atlassian, based on the services they offer already.
Then again, all the potential anti-trust stuff happening with Google and the push to separate Google from Chrome could be a bit catalyst for this move.
I've switched to Zen browser recently (I like it's spaces and folder structure to organize work on a daily basis, same as Arc). fFox nightly is not there yet but it's getting close with tabs on the left..
I've also made the move to Zen. I think Arc users will feel right at home there. It hasn't quite reached he same level of polish just yet but being in active development is a big plus.
On top of that, Zen can be personalized with CSS. As someone who spends a lot of time in the browser, it's been awesome to be able to tailor it to my needs.
https://docs.zen-browser.app/guides/live-editing
144 comments
[ 2.8 ms ] story [ 115 ms ] threadThe main feature being touted is the ability to take context from multiple tabs and ... do something with it? So unconstrained access to what you're doing in multiple tabs feeding into exactly what and why? The announcement is concerning because it mentions "AI skills" which are, of course, nonexistent.
If anything, the "arc" of The Browser Company proves a fundamental tenet of the post-capitalist era: You can get rich without making or selling any products that anyone wants. It's all stock transactions between wealthly elites. The software, if any, is an afterthought.
Anyway, the idea of making Dia into the knowledge worker's browser sounds good.
For me, this new browser would be successful the day I prefer to run Linear and Notion in Dia rather than using the companies' own Electron desktop apps (which are pretty terrible on Mac at least, so the bar is not necessarily very high).
I just don't understand how they can with a straight face say "Today’s browsers weren’t built for work." when their entire business relies on browsers ability to do exactly that and have basically been fine (heavy javascript usage in Jira aside which this is not going to magically fix).
Looking at any of this I just don't see what this is actually supposed to solve.
But there's an even worse company that wanted to buy them out of losing money and has no solid plan to use it.
This looks like a very bad deal, equivalent to the Humane and HP acquisition.
[0] https://news.ycombinator.com/item?id=42213288
[1] https://www.cnbc.com/2025/09/04/atlassian-the-browser-compan...
> less than 10% of organizations have adopted a secure browser
Yes Gartner, let's invent a "secure enterprise browser", because there's too much interoperability on the web - there's definitely some business on splitting that up. I'm sure atlassian people love that idea.
I do think that selling a browser is going to be an extremely difficult task, so having an enterprise software machine with huge customer base might help it, but Atlassian strikes me as a company that will eventually just kill the project and turn this into a de facto acquihire.
I think he's still using it. He probably would have paid something for it.
But then overnight they just weren't interested on building it. So strange.
They did help push the established players in the field forward a bit though, so I will be thankful for that.
Also: It's always funny to see how people really feel about an acquisition. eg the comments in this thread feel like a eulogy.
Was Atlassian the highest bidder, or was Atlassian the only bidder?
Dia is a joke, but I guess it has a chance in the age of ever-more-popular AI functionality.
My only curiosity is whether this means that Atlassian will lock these browsers down to just paying customers or keep some limited functionality versions available for personal use. Of all the companies who might’ve bought TBC, I did not expect Atlassian, based on the services they offer already.
Then again, all the potential anti-trust stuff happening with Google and the push to separate Google from Chrome could be a bit catalyst for this move.
Does Atlassian want them to become an Enterprise AI arm?
On top of that, Zen can be personalized with CSS. As someone who spends a lot of time in the browser, it's been awesome to be able to tailor it to my needs. https://docs.zen-browser.app/guides/live-editing