Ask HN: What Does a Social Media Analytic Want and Do?
I want to build a social media analytics toolkit for Bluesky (and possibly expand it to every social thing I use) just because I can. I have a crapload of time, and I want to put it into building a tool for a domain I don't quite understand with people that do understand. It all comes down to a question, which data does a user need and in which wrap?
So, I'm asking it - what do you measure, plot, and derive as a social media analytic? What would you if you were one?
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[ 3.3 ms ] story [ 15.1 ms ] thread1. MAU. Monthly Active Users. Active means they did anything on the platform.
2. Time Spent. One way or another, that platform lives to get and keep eyeballs on screens.
3. Post/content views, clicks, shares.
Views could mean page visits, or post viewed for n seconds or more, or video viewed at least 10% of 50% or 90% of the way through.
Think: clicks (interactions) per impression (view) for a post / piece of content.
4. Actions Per Viewer (reactions/shares/comments per user viewing the content). What % of visitors to a piece of content do something other than passively consume it or pass it by? This can identify "sticky/interactive" content people engage with.
5. For content/ads performance: landing pages visits per impression; signups per impression; sales per impression, follows per impression, attributable revenue per content item, etc.