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It still has 6.5 inch display and the camera sticks out like a sore thumb. Where's a 5 inch display normal thickness phone?
I have the largest version of the iPhone 16 and it isn't that big. When I first upgraded the size difference was very noticeable, but that faded pretty quickly. It is annoying that it fits into my front pocket when turned diagonally.
Just do not understand the market for this one. The current size of phones is a solved problem. Nobody is asking for these things to be thinner. Most people use cases and are happy to add some thickness for battery life. Besides, the camera "plateau" makes it all futile.
Thinner phones are aesthetically pleasing and feel nice to hold. I can keep a battery pack nearby for emergencies
I'm in the market for this

I've been hoping for Apple to return to "thin" and it's nice that they're trying. I don't know whether I would buy this, but my current iPhone 14 Pro feels like a brick — thick stainless steel

When I go for a run, it's uncomfortable to have in a pocket depending on what running clothes I am wearing. The heaviness makes it feel far more likely to break all the times I have dropped it (and I have dropped it many times, without a case)

Maybe this will take off like hotcakes but I'm in the "I don't think this does anything for me / anyone" camp.

Granted I loved the 13 mini and that didn't sell so who knows.

take this thinner phone, add more battery to get back to the size of the current one, thats what I want. 3+ day battery life please.
FWIW, I'm coming from an iPhone 12 and was dazzled by the Air.
Initial reactions are negative, so I predict this will be a hit.
When they do a folding phone next, the thinness will have functional value.
That's the iPhone I was waiting for. I love mu iPhone 14 pro but despise its heft. My previous iPhone was iPhone 6s and when I see it in the drawer and take it in my hand I feel nostalgic for that age when the phone wasn't so in your face with the wight and the tick feel in my pocket.
The camera bump looks like it's twice the thickness of the entire phone.
I really don't want the liquid display so I guess this means i can't update my iPhone until they give us a way to permanently disable this.
It is quite telling when they boast about the battery life of the other models, but the Air is just "All day battery life", and then immediately announce their magsafe power bank 20 seconds later in the broadcast!
It has better battery life than the iPhone 16 - was that terrible?
Customers: we need better battery, no camera bump, better displays, more storage, ...

Apple: here's the thinnest phone ever

I want a version of this where the camera is flush with the surface of the phone. I understand and accept that this means the camera will be worse.
Thin design rendered moot by the ugly "plateau" (wtf is that marketing term?)

Just make the thing a uniform thickness and cram it with battery.

slippery like an ice cube and requires a case by design
I dont know whats apple obsessions with thinness, instead they should focus on usability and battery life.
It's late but I spent way too long looking at the top image wondering what the weird phone angles were on the left and right until I realised it said AIR
I am constantly reminded how far away I am from the median phone buyer.
I guess Apple finally listened to all the people saying they want a smaller phone, and totally misunderstood what that meant
This will be the replacement for my iPhone 13 mini. Although I wish they would make another mini instead.