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“only those who are highly qualified and serious shoppers”

Ah, so basically, this is only good if you’re able to actually buy a car, and not having to worry about what bank the dealer’s going to shove you through, in which case you don’t get leverage in the purchasing process at all anyways.

A few issues I see. First is what does it do when you come across a no-haggle dealership? Next is does this negotiate the value of your trade-in? Finally, the initial negotiation up front on the sale price (and trade-in value if applicable) is only the first hurdle. When you have to come in and sign the paperwork and get your keys, that's when a lot of dealerships really try to tighten the screws. Oh you need an extra warranty! Or you need paint protection and nitrogen filled tires! How about that one-time fee for lifetime oil changes and maintenance?
I think this is a great business idea.

It's exactly the kind of dotcom era startup idea that could make someone a lot of cash.

It's straight forward and it scratches an itch that many people have.

kudos to you man.