A few days ago I tried to express a similar opinion here - regarding design and taking in account the liquid glass thing and the iphone air, it feels they are doing "innovation" for the sake of "innovation", and got downvoted. They're doing (arguably) huge improvements in processing and computing yet they want to disrupt user experience just because.
This pretty much sums up my feeling on the new generation. I too don't understand what's "awe dropping" about it, and have finally switched from an iPhone 15 Pro to the Android ecosystem, where a flip phone is somewhat "awe dropping". I'm not fully convinced about it, but it's different, it's fun, it's clever, and I'm thoroughly enjoying it.
The only thing I disagree with here is about the Air. I think Apple's strategy with the Air is to split the Pro line. Previously the Pro phones were for people who wanted a premium feeling and who wanted premium features, but those are often in tension, and might hold each other back. Now the Air is for those who want premium feel (you might call it flashy, looks great, feels great, but has trade-offs), and now the Pro is an uncompromising set of features, at the expense of being bigger and having a comical camera ~bump~ ~plateau~ continent. This is the same as the Watch, where you have the stainless steel models for the premium feel, and the Ultra for the premium features.
I suspect many on HN may not differentiate between the premium features and feel as much – I know it's not what I jump to – because "design is how it works" and many here aren't as fashion conscious, but a lot of folks buy new phones based on the colour, or how thin it feels, or other details that are easily written off when you know more about the hardware. I think the Air might be a big hit, while getting very little of the enthusiast market.
The title is appropriate, in that it feels to me that most of the awe has gone out of these products/keynotes. This is maybe down more to the maturity of the category(/ies) than any fault of Apple's though. Perhaps they can be blamed for failing to introduce exciting products in new categories.
I do find that wireless earbuds actually last much longer than the wired variety, despite the non-replaceable batteries. Back in the day I went through one or two sets of earbuds a year because the wire failed internally, whereas I've only had two TWS pairs in ~six years (admittedly, it was the battery that became a problem in the first set). There's undoubtedly a lot more e-waste gubbins in each though.
> As for the AirPods, and true wireless earbuds in general, I find this product category to be the most wasteful. Unless someone comes up with a type of earbuds that have easily replaceable batteries, I’m not interested in buying something that’s bound to become e‑waste in a relatively short period of time.
I'm not a apple fan (been windows most of my life till moving to a new company that is Mac only, and have been on android for about 13 years at this point) but the airpods pro are maybe apples greatest product in a while (other then the M1 macbooks).
The audio quality+noise cancellation+transparency quality made them a super easy buy and I would buy the app3 as soon as my app2 die that's how much I love them as a android user. This is coming from someone who owns multiple iems and very expensive over the ears.
From everything reported so far, the app3 look like a solid spec bump at the same price, there isn't many products that keep that formula.
Edit: I am disappointed that the OP didn't talk about how all the iPhones now have "pro-motion" aka high refresh rate screens.
This is (personally) one of the biggest step up in quality, I would never buy a baseline iPhone because 60 Hz just looks gross to me now, it's immediately noticeable.
Some small carriers in Australia don't support eSIMs, even though they're required for Apple Watches and other devices, and also second phone numbers in phones without dual SIM card trays.
I'm hoping that the iPhone Air will make them prioritise eSIM support!
Not a huge believer in belittling an author's points, but the author makes absolutely not one objective point in this entire article. Genuinely every single thing he describes is an opinion, nothing more, nothing less. And those opinions, at that, aren't even very accurate.
AirPods becoming e-waste? Seriously? Pick a better idea to make your point, because pretty much everyone I know has had their AirPods for 2-3+ years, and even if that was _when_ they decided to move onto another, that's an _incredibly_ long amount of time to have wireless earbuds of those quality at that price point.
And as for disabling features on the Apple Watch - again, seriously? Most techie, HN'y complaint ever. There's a reason the Apple Watch and AirPods sell as well as they do - people love them.
As for awe at new features - AirPods live translation, standard iPhones being ProMotion, one of the thinnest phones ever created?
> these [AirPods and Apple Watch] are the Apple products I care the least, together with HomePods and Apple TV.
I won’t defend HomePods much, but skipping the other three misses a lot of the ecosystem value less technical consumers are getting. Turn your lights off with your TV remote. Go to a run with just your watch and headphones and take a call at mile 3. Approve a payment (or a sudo!) by double tapping your watch. Start a channel on your TV from Siri. And so on.
I’m not sure if Liquid Glass (that iOS 26 just insisted on capitalizing) is going to be worth anything, and definitely doesn’t merit the marquee. But the some of the design thinking is still there, beneath the surface, in the delightful interactions between parts of their ecosystem.
I feel like these posts started popping up with increasing frequency over the last 10 years. At this point its almost a rite of passage to realize that Apple---though good in many ways---is far less than it's cracked up to be.
The C1, while slower, was a little more energy efficient. Signal Reception seems to be ok too. I am expecting the C1X to be even better.
Combined with A19 Pro, C1X, N1. I would expect Air to be more efficient than 16 Pro. So with that in mind,
The Air ~3100 mah, the 16 Pro ~3600 mach should have similar battery life, or may be just slightly less than 16 Pro, a little bit better than iPhone 15 Pro with 3274mah.
If that is the case I say Air is actually not bad. And we can look forward into the future for even more energy efficiency OLED, SoC and newer Battery Tech. That would make Air perfect.
Not to mention iPhone Air is a required training for foldable iPhone. Their competitors are already making foldable phone with one side at less than 5mm. And is currently being held back by USB-C port. Apple needs at least one or two generation of learning to move in that direction. And iPhone Air is exactly that.
I am really looking forward to al the iPhone review this year. It has been a long long time since the iPhone produce range was exciting.
As a counterpoint: Apples has gotten so big that its user and customer base is not techies, they have moved into supporting our mainstream society as it operates today. They don't care about techies (at least primarily)
> What really got on my nerves during the Apple Watch segment of the event, though, is this: Apple always, always inserts a montage of sob stories about how the Apple Watch has saved lives, and what an indispensable life-saving device it is. Don’t get me wrong, I’m glad those lives were saved. But this kind of ‘showcase’ every year is made in such poor taste. It’s clear to me that it’s all marketing above everything else, that they just want to sell the product, and these people’s stories end up being used as a marketing tactic. It’s depressing.
Yeah, the trauma porn in Apple events has become quite annoying. We get it - if you don't have an Apple watch you're going to die.
I think the only way you can consider iOS “amateurish” is according to a ridiculously high standard for phone software that Apple itself is responsible for normalizing.
I just want them to fix bugs and stop with the unnecessary redesigns. Each redesign seems to increase the focus on aesthetics at the expense of usability. And the bugs remain.
I do feel like there is some man shaking fist at cloud here.
The post dismisses airpods, yet they are one of the most popular products in the US, with like 75% of young people owning a pair, great quality, features, and battery life. I dont think a swappable battery is even a good feature, the parts would be tiny and break easily given their size not to mention how often they could get lost
The Airpods Pro 2 are probably the "best" headphones I've owned when you weigh sound quality, ease of use, convenience, etc. I've owned many, many sets of headphones over the years. The AirPods Pro 2 got the most use by far.
I'm just getting back into Apple after having the first iPhone, but then Android/Linux since then. Now I'm all in on Apple silicon... For the next decade at least.
wonderfully written article -- my thanks to the author. there's a heavy amt of cynicism, but i enjoyed the argument, and i believe it's well reasoned. i do think that modern tech companies have lost all sight and attachment to the products that customers actually experience. it feels dissociative & much like another step of our broader culture shifting towards "bend-the-knee-ism", thanks to our current cabinet of clowns.
companies like Valve & Panic! remind me that focusing on producing high quality, enjoyable software/hardware experiences is not only still doable, but highly desired.
it's a beautiful art form - the exploration of human computer interaction. we're only really touching the surface, even still. it's exciting.
i thought tech companies were exciting? that they cared about this future? when did Apple & co start becoming IBM? when did the shareholders that Jobs despised win?
With Apple, the bloom is off the rose, and as with a lot of big business lately, the prose misses the mark.
Its copy was once great. Now we get "Awe-dropping", the latest example of marketing professionals coming up with the most basic rhyming wordplay that fits in a three word sentence. Smack a big period on it so it looks like a fact, then head to the bar.
What are some examples of past copywriting / slogans you remember as being markedly better? As far as I can tell Apple have always gone in for this kind of wordplay when promoting new products. Some of it is better, some is worse... but it's always tended to be a bit groan-inducing.
There isn’t any way that you could have replaceable batteries and still make them as lightweight and comfortable in your ear without other tradeoffs. We can argue about the case - maybe.
The AppleTV is by far the most responsive set top box and the least slimy as far as privacy and invasive ads [1].
If you like classical watches, the Apple Watch isn’t for you. But there are enough people that disagree that they sell like crazy.
The iPhone Air is probably going to sell like crazy in places with low iPhone adoption where it’s only affordable by the wealthy minority like China where it will be seen as a status symbol. Ben Thompson of Stratechery has been documenting for a decade about the biggest driver of iPhone sells is models that look new.
But if you already have an iPhone 16, Apple doesn’t expect many to upgrade. The replacement cycle has been around 3 years for awhile now.
[1] yes I realize the default Home Screen of the AppleTV has Apple’s apps in the top navigation bar and when you are on the icons it is advertising for Apple services. But you can put any apps up there and those apps control the hero image when you on them. They usually show what you have been watching
Huh. It’s been a while since Apple has “one more thing” awed me. So… “the awe tapers” sentiment, I can agree with.
The rest of the article I found full of non-sequitur, for me personally.
I think the Apple Silicon laptops are just about right. About the only thing that would fill an itch: I angsted for years after the discontinuation of the 17” models. Since what was 15 can now be 16, I’d put cash down for an 18” model.
I’m not much of a power photographer, but I really like the orange of the pro, and the trickle of feature improvements between my 14 and this one are enough to get enthused about.
My Pro ‘Pods (2) are going strong after a few washes, and I look forward to replacing them with 3s when they give out.
Here’s the thing for me I guess. I develop/maintain native apps on both platforms for my employer. I test with a couple of Samsung devices (why Samsung? Because 85% of our Android customers in ang tech are using Samsungs). And I just hate the experience. The hardware is ok, at times. We use them for testing (so not much daily driving) , and the failure rate is worse than the iOS devices. But the Ux is the worst. Apple will have to turn liquid glass into muddied frosted glass in a storm before the hodgepodge that is material, ui one, and the weirdest apps, make me want to switch.
135 comments
[ 3.1 ms ] story [ 85.4 ms ] threadThe only thing I disagree with here is about the Air. I think Apple's strategy with the Air is to split the Pro line. Previously the Pro phones were for people who wanted a premium feeling and who wanted premium features, but those are often in tension, and might hold each other back. Now the Air is for those who want premium feel (you might call it flashy, looks great, feels great, but has trade-offs), and now the Pro is an uncompromising set of features, at the expense of being bigger and having a comical camera ~bump~ ~plateau~ continent. This is the same as the Watch, where you have the stainless steel models for the premium feel, and the Ultra for the premium features.
I suspect many on HN may not differentiate between the premium features and feel as much – I know it's not what I jump to – because "design is how it works" and many here aren't as fashion conscious, but a lot of folks buy new phones based on the colour, or how thin it feels, or other details that are easily written off when you know more about the hardware. I think the Air might be a big hit, while getting very little of the enthusiast market.
I do find that wireless earbuds actually last much longer than the wired variety, despite the non-replaceable batteries. Back in the day I went through one or two sets of earbuds a year because the wire failed internally, whereas I've only had two TWS pairs in ~six years (admittedly, it was the battery that became a problem in the first set). There's undoubtedly a lot more e-waste gubbins in each though.
I'm not a apple fan (been windows most of my life till moving to a new company that is Mac only, and have been on android for about 13 years at this point) but the airpods pro are maybe apples greatest product in a while (other then the M1 macbooks).
The audio quality+noise cancellation+transparency quality made them a super easy buy and I would buy the app3 as soon as my app2 die that's how much I love them as a android user. This is coming from someone who owns multiple iems and very expensive over the ears.
From everything reported so far, the app3 look like a solid spec bump at the same price, there isn't many products that keep that formula.
Edit: I am disappointed that the OP didn't talk about how all the iPhones now have "pro-motion" aka high refresh rate screens.
This is (personally) one of the biggest step up in quality, I would never buy a baseline iPhone because 60 Hz just looks gross to me now, it's immediately noticeable.
1. It’s primarily for the people at Apple and their partner manufacturers to realize and be reminded of the value of the work that they do.
2. It’s a message to the broader tech community that if you’re going to copy most of what we do, here’s a few that actually save lives.
Now will it sell more watches… probably. Is it a net positive? I think so.
I'm hoping that the iPhone Air will make them prioritise eSIM support!
AirPods becoming e-waste? Seriously? Pick a better idea to make your point, because pretty much everyone I know has had their AirPods for 2-3+ years, and even if that was _when_ they decided to move onto another, that's an _incredibly_ long amount of time to have wireless earbuds of those quality at that price point.
And as for disabling features on the Apple Watch - again, seriously? Most techie, HN'y complaint ever. There's a reason the Apple Watch and AirPods sell as well as they do - people love them.
As for awe at new features - AirPods live translation, standard iPhones being ProMotion, one of the thinnest phones ever created?
This is just a terrible opinion piece.
I won’t defend HomePods much, but skipping the other three misses a lot of the ecosystem value less technical consumers are getting. Turn your lights off with your TV remote. Go to a run with just your watch and headphones and take a call at mile 3. Approve a payment (or a sudo!) by double tapping your watch. Start a channel on your TV from Siri. And so on.
I’m not sure if Liquid Glass (that iOS 26 just insisted on capitalizing) is going to be worth anything, and definitely doesn’t merit the marquee. But the some of the design thinking is still there, beneath the surface, in the delightful interactions between parts of their ecosystem.
At least in tech circles.
Come on. These are all minor improvements on existing products. Yawn.
The C1, while slower, was a little more energy efficient. Signal Reception seems to be ok too. I am expecting the C1X to be even better.
Combined with A19 Pro, C1X, N1. I would expect Air to be more efficient than 16 Pro. So with that in mind,
The Air ~3100 mah, the 16 Pro ~3600 mach should have similar battery life, or may be just slightly less than 16 Pro, a little bit better than iPhone 15 Pro with 3274mah.
If that is the case I say Air is actually not bad. And we can look forward into the future for even more energy efficiency OLED, SoC and newer Battery Tech. That would make Air perfect.
Not to mention iPhone Air is a required training for foldable iPhone. Their competitors are already making foldable phone with one side at less than 5mm. And is currently being held back by USB-C port. Apple needs at least one or two generation of learning to move in that direction. And iPhone Air is exactly that.
I am really looking forward to al the iPhone review this year. It has been a long long time since the iPhone produce range was exciting.
List of iPhone Battery Capacity.
Model/Battery Life Battery Capacity (mAh)
iPhone 17 Pro Max: 5088 mAh (100%)
iPhone 16 Plus: 4,674 mAh
iPhone 15 Plus: 4,383 mAh
iPhone 17 Pro: 4252 mAh (84%)
iPhone 17: 3692 mAh (73%)
iPhone 16e: 4,005 mAh
iPhone 16 Pro: 3,582 mAh
iPhone 16: 3,561 mAh
iPhone 15 Pro: 3,274 mAh
iPhone 15: 3,349 mAh
iPhone 14 Pro: 3,200 mAh
iPhone Air: 3149 mAh (62%)
Yeah, the trauma porn in Apple events has become quite annoying. We get it - if you don't have an Apple watch you're going to die.
The post dismisses airpods, yet they are one of the most popular products in the US, with like 75% of young people owning a pair, great quality, features, and battery life. I dont think a swappable battery is even a good feature, the parts would be tiny and break easily given their size not to mention how often they could get lost
companies like Valve & Panic! remind me that focusing on producing high quality, enjoyable software/hardware experiences is not only still doable, but highly desired.
it's a beautiful art form - the exploration of human computer interaction. we're only really touching the surface, even still. it's exciting.
i thought tech companies were exciting? that they cared about this future? when did Apple & co start becoming IBM? when did the shareholders that Jobs despised win?
Its copy was once great. Now we get "Awe-dropping", the latest example of marketing professionals coming up with the most basic rhyming wordplay that fits in a three word sentence. Smack a big period on it so it looks like a fact, then head to the bar.
https://nebula.tv/videos/realengineering-the-hidden-design-o...
There isn’t any way that you could have replaceable batteries and still make them as lightweight and comfortable in your ear without other tradeoffs. We can argue about the case - maybe.
The AppleTV is by far the most responsive set top box and the least slimy as far as privacy and invasive ads [1].
If you like classical watches, the Apple Watch isn’t for you. But there are enough people that disagree that they sell like crazy.
The iPhone Air is probably going to sell like crazy in places with low iPhone adoption where it’s only affordable by the wealthy minority like China where it will be seen as a status symbol. Ben Thompson of Stratechery has been documenting for a decade about the biggest driver of iPhone sells is models that look new.
But if you already have an iPhone 16, Apple doesn’t expect many to upgrade. The replacement cycle has been around 3 years for awhile now.
[1] yes I realize the default Home Screen of the AppleTV has Apple’s apps in the top navigation bar and when you are on the icons it is advertising for Apple services. But you can put any apps up there and those apps control the hero image when you on them. They usually show what you have been watching
To change Apple's behavior, consumers need to change theirs.
Given the lines out the door at China at Apple stores today, I don't see Apple changing their behavior anytime soon.
The rest of the article I found full of non-sequitur, for me personally.
I think the Apple Silicon laptops are just about right. About the only thing that would fill an itch: I angsted for years after the discontinuation of the 17” models. Since what was 15 can now be 16, I’d put cash down for an 18” model.
I’m not much of a power photographer, but I really like the orange of the pro, and the trickle of feature improvements between my 14 and this one are enough to get enthused about.
My Pro ‘Pods (2) are going strong after a few washes, and I look forward to replacing them with 3s when they give out.
Here’s the thing for me I guess. I develop/maintain native apps on both platforms for my employer. I test with a couple of Samsung devices (why Samsung? Because 85% of our Android customers in ang tech are using Samsungs). And I just hate the experience. The hardware is ok, at times. We use them for testing (so not much daily driving) , and the failure rate is worse than the iOS devices. But the Ux is the worst. Apple will have to turn liquid glass into muddied frosted glass in a storm before the hodgepodge that is material, ui one, and the weirdest apps, make me want to switch.