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Good illusion. You’ll indeed notice the video itself stays totally 2D if you look at the chair legs while they are moving around the display. Probably works best if there are no static objects in video.
This is tickling my memory of "why aren't there good consumer 3d cameras".

I have a Fuji finepix 3d camera that makes awesome 3d pictures and even has a fairly crappy but working 3d display. Awesome even if the resolution is not great given today's tech. I'd love to shoot a lot of 3d pictures today and have my grandkids look at them sometime in the future with their then awesome 3d display tech. It's such a missed opportunity.

Too bad the economics aren't working out :(

Could this technology be modified to 1 to 1 video calls?
Can anyone link a Wikipedia article or briefly describe how does this work?
The "No bulky boxes. Just 3D presence." tagline must come from an LLM, right? Crazy they chose to go with such cheap copy for a 10kUSD-range product. I am not saying you must call in Don Draper for every single landing page or hero call, but come on.
I think it's actually just an optical illusion. Their FAQ mentions giving you a video editor template for adding lighting and shadows.