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Why jump from one publisher with restrictions and costs (App Store) to another (Gumroad)?

Making a DMG and providing a download link seems trivial if you're already able to develop an app with a customer base.

In my case, I couldn't upload the app directly to the App Store without compromising its user experience. I had to take some extra steps that I wasn't happy about.

Regarding the provider, I totally agree — it's not the best option. However, I didn't want to deal with payments at the outset. How would you approach this?