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I suppose trademark law will be the catch-all protection Disney will be using from now.
Am I wrong in thinking this makes more sense than decades/centuries long copyrights?

Let the copyright on a work expire so I can share my copy of Toy Story with my friends, but retain a trademark on the characters so that I can't go around making new Toy Story movies (or theme parks or pajamas).

Lawyers aren't expected to know the law outside of their specialty, but a law firm that doesn't understand basic trademark law is probably not a firm you want to trust with your legal matters, because it indicts a failure to perform even the most basic due diligence.
To help understand your comment, are you a lawyer?
Lego already tried this approach and it doesn’t work. You cannot use trademark law to extend expired patents or copyrights.

The real ad here is them baiting Disney and running this fairly open and shut case. Of cause they can use public domain material in their commercial and Disney can’t prevent them.

Typical. They want to profit from copyright but they don't want it to ever expire even if the law requires it. Mickey Mouse curve is their invention.
Morgan and Morgan is a plaintiffs firm specializing in personal injury (though they have other areas of practice). For those not familiar with the US system, if someone hits a victim with their car, a victim slips and falls in a store, etc. and the victim sues, Morgan and Morgan commonly handles that type of case for the victim. Basically the usual "Americans will sue each other for anything" type of law firm (though I don't strictly mean that to be criticism). Morgan & Morgan's business model places a heavy emphasis on convincing the defendant to settle before litigation. They also depend heavily on advertising. Regardless of what happens next, this story is a free "Morgan and Morgan stands up to the big guy for you" headline.

Apropos of nothing, the firm's founder, John Morgan, has been instrumental in attempting to legalize marijuana in Florida, which some have identified as a potential, but very funny, conflict of interest given the type of work Morgan and Morgan does.

And it's advertised relentlessly on Youtube like Honey, BetterHelp, SurfShark, NordVPN, RocketMoney, Incogni, and Ground News so it's probably trash too.
> They also depend heavily on advertising.

They are all over social media ( tiktok,youtube ) crime videos. Never heard of them until I started watching crime videos online.

> Apropos of nothing, the firm's founder, John Morgan, has been instrumental in attempting to legalize marijuana in Florida

Makes sense. There is some correlation between drug use and crime.

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Hmmm this is a preemptive lawsuit from Morgan and Morgan for clarity, which seems to be in bad form

Morgan and Morgan should just launch the commercial, it sounds hilarious

Title is incorrect. The firm isn't taking Disney to court. They are asking the court to look at their ad and confirm that it doesn't infringe on Disney's trademark, thus shielding themselves from future lawsuits from Disney.
> demonstrating Disney’s continued protection of its intellectual property rights despite the copyright expiration

That's some insane mental gymnastics. If copyright expired the IP is no longer theirs. And they don't protect but make extortion attempt under false pretense instead with use of fraudulent claims.