A load bearing element of the old web was these hosting sites where you just uploaded your HTML. It became as big as it did because of how easy and accessible it was.
It's really questionable whether any old web revival project could work without someone picking up the torch of the likes of geocities. Thankfully there are such projects, which may or may not shut down at some point, but then someone else can pick up the torch. I doubt anyone put stuff online in the nineties expecting them to be around thirty years later.
Back in its early days it was fresh and exciting, a fun way to connect with your friends that might be far away, or make new friends online.
This doesn't sound like blogs + rss, this sounds like phpBB + AOL instant messenger. Social media is at its best when real people are interacting with real people, not when real people are interacting with a blog post/tweet/etc., (and definitely not an algorithm)...
I think OP missed a big point: it’s also the fact that algorithms are sifting through every word and picture you post and constructing insanely accurate targeting to sell to advertisers and governments, and to the bad side of those two.
What we also need is privacy. I only want my friends to see my blog or rss feed. Not the entire planet and every greedy spyware.
Old Web was killed by spam bots, Metasploit, Shodan and DDoS attacks getting easy enough to buy for random joes.
I ran phpBB boards, my own blogs, an instance of a German php-based MMORPG I long forgot the name of. But it simply wasn't fun any more to keep up with the bad actors, to wake up and find someone found yet another bug in the MMORPG software or phpBB and in the best case just spammed profanities, in the worst case raze the entire server blank.
It's just not feasible any more to be an innocent kid on the Internet with a $5 VPS. And that's not taking the ever increasing share of legal obligations (CSAM and DMCA takedowns, EU's anti terrorism law, GDPR, you name it) and their associated financial and criminal risk into account - I know people who did get anything from legal nastygrams for thousands of euros for some idiot uploading MP3s onto a phpBB to getting their door busted down by police at 6 in the morning because someone used their TOR exit node to distribute CSAM.
The only thing that's somewhat safe is a static built website hosted on AWS S3. No way to deface or take down that unless you manage to get your credentials exfiltrated by some malware.
The feeling of, "being able to breathe again" that this creates is a boon to my failing health. I'm seeing movements in this direction alongside, "HTML-only" as a better realization/utilization of the internet. We might not ever get the Vannevar Bush-Ted Nelson lost super internet some speculate about but I'm glad we can at least get to, "something workable." Cheers speckx!
Not closely relevant but I've revamped my personal website earlier this year to bring the old web vibe into it. I've got a 88x31 GIF section and I wonder where I could look for other old web sites to cross link with my site.
I did something similar a few months, launched it on HN, no traction. It's really difficult. No one wants to host their blog / posts on a platform that will dissapear when the owner gets bored or can't maintain it anymore.
Added this to other comments: old web had ads (iframes, banners, popups!), and also was completely self-hosted, which gave you more freedom than any other cloud platform. If you want to resurect old web, just give a free hosting with FTP.
The old web isn’t a platform, an aesthetic, or a technology. The old web is people creating and sharing because they are intrinsically motivated. Everything we hate about the current web comes from extrinsic motivations. Good luck removing them.
> In my opinion the answer is honestly pretty simple: blogs and RSS feeds.
This point is made very often, and I do believe it was true for many people, but I honestly didn’t care about individual blogs at all when I was a young net user.
I didn’t care about the 1,000 words a single person wrote about their trip abroad. There was no way to interact with it? All the action for me was on forums and chat rooms. Like the author mentions, it’s exactly the type of excitement that naturally led to early social media, which I was also a huge fan of for the close friends I already had.
The defeatist in me feels like I will just never have that same feeling again online. In part because I am no longer a child, in part because there are just too many people online now, in part because too many of those people’s brains are twitter-rotted.
It’s fine, I have my close circles to keep my human social spirit alive.
I am all for resurrecting the Old Web, but please, let's not repeat the same mistakes again.
Be independent. Running your own website is not that difficult. And seriously, spending the minuscule amount of money on hosting should not be a problem. It's a hobby, hobbies cost money. If you own your website, you can move it anywhere quickly. Nobody will start showing ads. Nobody will pester your users with annoying "SUBSCRIBE" modal popups. Nobody will sell the platform along with you and your content to a new owner.
I do not know enough about this particular platform — maybe it's different from others, maybe not. But I have seen enough platforms undergo progressive enshittification to be wary of any place that wants to host my stuff under their domain/URL.
It’s funny, when I was younger, it was all about MSN messenger, MySpace (esp the music player on there), and forums. That’s the old web I remember from before. No personal blogs, really. (Again I’m not old enough to remember before that)
I do not think "old" helps a discussion and probably impedes it. A better conversation is perhaps about what features we call "old" are good and desirable. Then how we can build a new, sustainable system with those features.
Unfortunately sustainable is somewhat equivalent to money. Whatever work you do, and even if you love it, in general it needs to have a functional business model. Businesses that can financially support the people who provide them, tend to continue.
Personally, I believe this is the fundamental problem with many of the things that we now fondly think of as "old". Google groups? What was the business model? Did it make money? How could you make money from doing something like that?
The fundamental business model IRL used to be "fee for service". Not lock in. Not subscription. It works, because if people want the service they can pay for it. Okay, so hint: what are the issues of implementing fee-for-service on the internet?
hint number 2: someone mentioned banner ads in a comment. Is that fee for service? If not, for extra credit, what would be the side effects of a banner ad type business model? Are there useful services that could be provided with an alternative business model. Etc.
I've seen meatspace communities start to break into factions and have a rise in drama because they've gotten too big; I think that internet communities have the exact same problem. It's worsened by the fact that companies have a hard time properly moderating at scale and that companies can profit from the views from increased drama. All of the fundamentals and incentives seem to work against large scale communities.
So the "old" web that I fondly remember is smaller communities. Some of course had abject shittiness, but the communities were contained -- so shitty groups (every community can figure out what shitty is on their own) are less likely to invade your conversations.
There are, of course, significant forces working against this. Small communities require active administration and moderation. Someone technical has to maintain and pay for the service; someone has to define what an asshole is and give them the boot. And since people seem averse to paying for privacy, I don't think there are enough volunteers for this to scale. There are also huge undeniable upsides to large communities that you simply can't replicate at the small scale.
But it's the web I remember and like. Where I feel like I can get to know people and don't feel like I'm shouting into the void. Where I don't feel like my conversations are constantly interrupted by jerks that have nothing to keep them away.
> Recently a local news station in Maine reported a story of some middle schoolers calling their friends with landline telephones.
This reflects on another problem: the sorry state of journalism and willingness to turn press releases into news. That story ran in a wide variety of media outlets, and a Google News search of "children landline phones" turns up a bunch of these.
It turns out that these articles were really ads for "Tin Can," a VoIP phone for kids. Not really a landline at all, it's seriously nerfed, and I'd assume that if it's SIP, it's locked to their service, or else it's their own proprietary protocol. Not really a surprise, given that real landlines are almost extinct, and expensive where available.
The "old web" to me was GeoCities and Angelfire, it was customizing your NeoPets shop, it was hosting a web server on your home network on port 8080. It was mailing a check to an address you found on a website in hopes that you'd receive a bootleg anime VHS in the mail a few weeks later. It was webrings, banners, and websites reviewing and promoting other sites through a "links" section. It was right-clicking to copy an image and getting a Javascript alert telling you the image was "copyright". It was learning that you could copy it anyway if you spammed enter. It was hotlinking those same images in protest. It was waiting 5 hours to download a 37 second 320x240 RealPlayer video. It was having a password "protected" area where the password is base64 encoded in the source. It was trying the same search query in multiple search engines because they would return different results. It was typing random URLs in to see if you could find something interesting yourself. It was playing midi files on loop in the background. It was Macromedia Flash, explicit popups, pure yellow text on black backgrounds, and reformatting your computer to get rid of viruses.
The "old web" was McDonalds in the early 90's. This looks more like McDonalds today, maybe tomorrow it will be a Starbucks.
neocities.org for http is nice, gopher sphere is still a thing, Gemini is pretty cool. The old web is still around and pretty fun to surf. Recommend Lagrange.
Remember FriendFeed? It was unironically a pretty cool thing. Subscribe to RSS feeds, displayed in a Twitter-like timeline, and could comment and share and follow people and see their feeds... and all of that had their own RSS feeds.
The current FeedLand gets close, and is nice for reading, but there's not a huge "social" aspect to it.
I, too, felt the old web was much more creative and limitless. But to be blunt, these attempts to resurrect it feel like the opposite: another collection of 90s-style HTML and artwork about generic "old web" stuff (or about the old web itself, which makes no sense - you don't hear people today reminiscing about 2025).
I think a big problem is desensitization. When I was young, MSPaint art looked good, bitcrushed music sounded fine, and simple flash games were fun. Then the art, music, and games kept becoming more complex and higher quality, so the novelty and perceived opportunity was sustained. Now it has tapered off, so the novelty has run out and the next improvement is hard to imagine.
However, the world is so complicated and technology is still improving such that I suspect (and hope) we'll find more breakthroughs within the next decade. Personally, I'm still optimistic about VR: right now good VR is too expensive and development is too hard, but those are incrementally-solvable problems, and few people have experienced good VR (especially with motion) but I can imagine it.
I like to go on a nostalgia trip every now and then as well. Loved the old forums that got taken out by social networks. Also loved the various private communities in IRC and Usenet and the blog-o-spheres I was part of and read about. But the sad reality is that its more about the community than the technology. And the communities of old mostly disbanded and moved on and restoring old tech won't bring them back.
Nowadays the main issue for me is that there are too many people in the room. Pick any social network and forum and you're an immediate misfit there. Make one edgy statements and trolls, flamers, live streamers will tear you apart. Not to mention AI tech advancements are making a not-great situation slightly worse. The internet is no longer a happy place. Its a good question if it ever were.
Trying to ressurect the old internet by staying limited to a platform like bear blog may be a big limitation. To me, part of what made the old internet so interesting is the expression of ideas in so many things beyond just regular blogs.
Like someone else mentioned, things like GeoCities, but also stories like Ted The Caver, neopets, etc. Blogs are great but to be honest, I get most of my stuff from mailing lists and hacker news and feel quite fine with that.
What i'd love to see more of is people building interesting experiences for the love of the game, that's what feels like builds passion and interest. But there's no returning back to the old internet in the same way, because what's interesting and what's fun to read has changed.
A post like this makes the rounds every few months on HN. What posts like this neglect to consider is that the overwhelming majority of people who use social media apps didn't use the internet during the "old" era. The reality is, this is nerd nostalgia that nobody cares about or wants besides a sub-population of nerds. The masses don't care about blogs, rss, or small networks. The internet grew because the social media and internet companies invested billions in bringing the masses online via these shiny addictive platforms - the "old web" is never going to appeal to them - it is a relic of the past.
79 comments
[ 2.4 ms ] story [ 78.1 ms ] threadIf anything else, if one wants to resurrect the "Old Web", one shouldn't do it on someone else's platform.
Parts of the "Old Web" disappeared when the platforms hosting it stopped.
The brutal shutting down of Typepad should be another reminder of this reality: https://arstechnica.com/gadgets/2025/08/one-time-wordpress-c...
It's really questionable whether any old web revival project could work without someone picking up the torch of the likes of geocities. Thankfully there are such projects, which may or may not shut down at some point, but then someone else can pick up the torch. I doubt anyone put stuff online in the nineties expecting them to be around thirty years later.
I don't know what "Old Web" the author is remembering but when I was first paid to make a website in 1997, it had banner ads on it.
Why can't at least tech people use only traditional forums which are easily searchable, readable without login, etc?
This doesn't sound like blogs + rss, this sounds like phpBB + AOL instant messenger. Social media is at its best when real people are interacting with real people, not when real people are interacting with a blog post/tweet/etc., (and definitely not an algorithm)...
What we also need is privacy. I only want my friends to see my blog or rss feed. Not the entire planet and every greedy spyware.
I ran phpBB boards, my own blogs, an instance of a German php-based MMORPG I long forgot the name of. But it simply wasn't fun any more to keep up with the bad actors, to wake up and find someone found yet another bug in the MMORPG software or phpBB and in the best case just spammed profanities, in the worst case raze the entire server blank.
It's just not feasible any more to be an innocent kid on the Internet with a $5 VPS. And that's not taking the ever increasing share of legal obligations (CSAM and DMCA takedowns, EU's anti terrorism law, GDPR, you name it) and their associated financial and criminal risk into account - I know people who did get anything from legal nastygrams for thousands of euros for some idiot uploading MP3s onto a phpBB to getting their door busted down by police at 6 in the morning because someone used their TOR exit node to distribute CSAM.
The only thing that's somewhat safe is a static built website hosted on AWS S3. No way to deface or take down that unless you manage to get your credentials exfiltrated by some malware.
Added this to other comments: old web had ads (iframes, banners, popups!), and also was completely self-hosted, which gave you more freedom than any other cloud platform. If you want to resurect old web, just give a free hosting with FTP.
Luckily there are lots of people who still just make and post cool stuff, for the purpose of creating and sharing.
This point is made very often, and I do believe it was true for many people, but I honestly didn’t care about individual blogs at all when I was a young net user.
I didn’t care about the 1,000 words a single person wrote about their trip abroad. There was no way to interact with it? All the action for me was on forums and chat rooms. Like the author mentions, it’s exactly the type of excitement that naturally led to early social media, which I was also a huge fan of for the close friends I already had.
The defeatist in me feels like I will just never have that same feeling again online. In part because I am no longer a child, in part because there are just too many people online now, in part because too many of those people’s brains are twitter-rotted.
It’s fine, I have my close circles to keep my human social spirit alive.
Be independent. Running your own website is not that difficult. And seriously, spending the minuscule amount of money on hosting should not be a problem. It's a hobby, hobbies cost money. If you own your website, you can move it anywhere quickly. Nobody will start showing ads. Nobody will pester your users with annoying "SUBSCRIBE" modal popups. Nobody will sell the platform along with you and your content to a new owner.
I do not know enough about this particular platform — maybe it's different from others, maybe not. But I have seen enough platforms undergo progressive enshittification to be wary of any place that wants to host my stuff under their domain/URL.
Unfortunately sustainable is somewhat equivalent to money. Whatever work you do, and even if you love it, in general it needs to have a functional business model. Businesses that can financially support the people who provide them, tend to continue.
Personally, I believe this is the fundamental problem with many of the things that we now fondly think of as "old". Google groups? What was the business model? Did it make money? How could you make money from doing something like that?
The fundamental business model IRL used to be "fee for service". Not lock in. Not subscription. It works, because if people want the service they can pay for it. Okay, so hint: what are the issues of implementing fee-for-service on the internet?
hint number 2: someone mentioned banner ads in a comment. Is that fee for service? If not, for extra credit, what would be the side effects of a banner ad type business model? Are there useful services that could be provided with an alternative business model. Etc.
So the "old" web that I fondly remember is smaller communities. Some of course had abject shittiness, but the communities were contained -- so shitty groups (every community can figure out what shitty is on their own) are less likely to invade your conversations.
There are, of course, significant forces working against this. Small communities require active administration and moderation. Someone technical has to maintain and pay for the service; someone has to define what an asshole is and give them the boot. And since people seem averse to paying for privacy, I don't think there are enough volunteers for this to scale. There are also huge undeniable upsides to large communities that you simply can't replicate at the small scale.
But it's the web I remember and like. Where I feel like I can get to know people and don't feel like I'm shouting into the void. Where I don't feel like my conversations are constantly interrupted by jerks that have nothing to keep them away.
This reflects on another problem: the sorry state of journalism and willingness to turn press releases into news. That story ran in a wide variety of media outlets, and a Google News search of "children landline phones" turns up a bunch of these.
It turns out that these articles were really ads for "Tin Can," a VoIP phone for kids. Not really a landline at all, it's seriously nerfed, and I'd assume that if it's SIP, it's locked to their service, or else it's their own proprietary protocol. Not really a surprise, given that real landlines are almost extinct, and expensive where available.
The "old web" was McDonalds in the early 90's. This looks more like McDonalds today, maybe tomorrow it will be a Starbucks.
I run my own blog on AWS for ~a dollar a month.
McDonald's then vs. now: https://x.com/JamesLucasIT/status/1903891272496029709
Millenial gray.
The whole transformation stems from there.
The current FeedLand gets close, and is nice for reading, but there's not a huge "social" aspect to it.
I think a big problem is desensitization. When I was young, MSPaint art looked good, bitcrushed music sounded fine, and simple flash games were fun. Then the art, music, and games kept becoming more complex and higher quality, so the novelty and perceived opportunity was sustained. Now it has tapered off, so the novelty has run out and the next improvement is hard to imagine.
However, the world is so complicated and technology is still improving such that I suspect (and hope) we'll find more breakthroughs within the next decade. Personally, I'm still optimistic about VR: right now good VR is too expensive and development is too hard, but those are incrementally-solvable problems, and few people have experienced good VR (especially with motion) but I can imagine it.
Nowadays the main issue for me is that there are too many people in the room. Pick any social network and forum and you're an immediate misfit there. Make one edgy statements and trolls, flamers, live streamers will tear you apart. Not to mention AI tech advancements are making a not-great situation slightly worse. The internet is no longer a happy place. Its a good question if it ever were.
Like someone else mentioned, things like GeoCities, but also stories like Ted The Caver, neopets, etc. Blogs are great but to be honest, I get most of my stuff from mailing lists and hacker news and feel quite fine with that.
What i'd love to see more of is people building interesting experiences for the love of the game, that's what feels like builds passion and interest. But there's no returning back to the old internet in the same way, because what's interesting and what's fun to read has changed.