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Not a contribution but a question - how do one-person SaaS founders find customers in 2025?

It feels like between most subreddits banning self promotion and LinkedIn being flooded by AI post and inboxes by AI cold calls, it should be harder to make yourself stand out to a stranger.

Do you have be a content creator to grow an audience, make it work and get your first clients?

For us a its a mix of word of mouth, cold emailing, AdWords and Reddit. At the beginning I also did cold calling. Some of the cold calling clients are still with us after 6 years! We are B2B so TAM is quite small.
I run readlang.com as one person. I started it back in 2012 and it currently makes about 14K euros / month, with expenses of about 1.5K, so it's mostly profit.
Does a 2 person SaaS count?

We launched Cronitor.io here on HN over 11 years ago and we’re thriving.

The first 6 years were part time, nights and weekends, while we both had kids and full time jobs. In 2020 we quit our jobs (and took a huge pay cut for a while) to go full time on it. Eleven years later I still love building dev tools.

This looks great, thanks for sharing! I run a 1-person SaaS on the side and this would help me a lot with keeping it running. Glad to hear that you are able to full time on it.
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