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This has echoes of facebook platforms and the ios platform, but do we really need another platform? And are people not already wary of platform walled gardens and their abusive practices? And does ChatGPT really have the popularity and lock-in to launch a walled garden?
Not really a feature that I am excited about, but that is just my opinion. I imagine plenty of people will find utility in the various apps.

Though, the one app that may pique my interest when it is released is the Khan Academy app. Though, I am not sure what will be between asking the Khan Academy app a question vs. just asking ChatGPT the same question.

ChatGPT already knows about these Khan Academy videos so there is not much to get if there is another app out of an app. However, it could be use cases where it can pull out real time information like e-commerce stock or sales deals that users might find very useful as this won’t be available within ChatGPT’s old training data.
Built on MCP as foundation. Ability to use Developer mode.

Docs: https://developers.openai.com/apps-sdk

availability: all logged-in ChatGPT users outside of the EU* on Free, Go, Plus and Pro plans.

launch: Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow + English only.

soon: EU apps; app submission reviews + monetization

If new apps are automatically surfaced, how do you know you’re getting the authentic app? Eg “Zilow” vs “Zillow” or something… is this the new typosquatting?

    ChatGPT can also suggest apps when they’re relevant to the conversation. For example, if you’re talking about buying a new home, ChatGPT can surface the Zillow app as a suggestion so you can browse listings that match your budget on an interactive map right inside ChatGPT.

    […]

    As more developers build with the Apps SDK, the list of what’s possible will keep growing. Because these apps appear naturally in your chats, you’ll find them when they’re most likely to be useful.