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Were there any streaming services that played ads at a louder level than the content...?
Ah, yes, audio volume. The biggest problem of advertising.
It's talking about the specific content being watched, right? Could a media company release a silent episode, then if any ad with noise is played on it, file suit?
Inb4 the media companies argue that it's violating muh "free speech"*

* a universally good concept but this isn't an example of it unless you're a lawyer.

Heh. The USA, getting there one law at a time. Have they banned stealing yet? Oh wait, never mind.
Broadcasters used to say the ads were no louder than the regular programming, but the "density" was higher, so the seem louder, and that if you measured them with a dB meter you wouldn't see any change.

That was years ago, though. I wonder if it was true back then, and if so whether or not it changed over time.

Presumably there’s liability if the viewer is in California. But suppose the viewer is on the east coast and the server is in California - can the east coaster sue under this law?
I'd vote to ban all Cal Worthington ads. Those ads made late night TV utterly unwatchable.
Car commercials have to be the worst, and the cheaper the car, the louder the commercial.
This kind of stuff (regulation) only happens because the industry recognizes that they're in an arms race that they can't stop that will cause people to stop watching TV.
I literally can't stand watching football because of this. The commercials are so frequent, and the volume is so loud, that you can't even talk to the people in the room with you. Especially considering the volume is already high to allow for people wandering away and to also be audible over the conversations.
Heh, this is the kind of "minor harm" regulation I'd typically associate with Britain rather than the US. Is the culture shifting, or is this just a California thing?
In Australia there's the OP-59 loudness spec that any piece of broadcast content has to meet. It dictates maximum average loudness level across the program as well as short term loudness and true peak loudness. It's also the standard in the UK I believe. Is there not a similar spec for TV in America? If I mixed something for TV here and it didn't meet the OP-59 standard it would get rejected by the broadcaster.
Fuck that stupid fight network ad on PlutoTV where it plays the tinnitus sound effect.
Thank goodness this isn't an issue on HN.

SMELLY CUTICLES? BUY OUR CUTICLE DEODORANT!

Seriously, how come TVs don't come with companders built in?

Imagine having to regulate this, and what it means of the the advertisers and the streaming services that allow it...

Yet more proof that advertising is psychological assault and advertisers are malicious entities.

Block ads for your data safety, your sanity and your comfort level in your own home. Feel no remorse for a morally-bankrupt industry riddled with scammers and grifters. Anything that would be lost in the absence of advertising was not worth having in the first place.

Finally! Bulgarian ads are terrible, too. In fact, the advertisers are beyond stupid, as every time they blast me with their commercial messages and stress me out and hurt my ears, they get banned from my life! Obnoxious marketing does not work in the 21st century!
Is this really something that’s necessary to introduce another regulation for?

It feels like one of those Peter Griffin, you know what really grinds my gears segments.