IMO just rename the hardware iTV instead, I assume they were holding back this name because back in the original cinema display days there was a rumor that they were making something more like a TV sized imac.
Apple TV+ needed to be renamed but they went with the absolute worst option.
There's already an Apple TV device and an Apple TV app. Neither of which are required for using Apple TV+ and both of which have functionality other than using Apple TV+.
Some people think that Apple TV+ requires an Apple device to use it and just dismiss it as an option. Apple should have come up with a new brand without Apple in the name. That would broaden their potential market and get their foot in the door with people who don't own any Apple products.
The article itself even shows just how confusing it is:
> Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro ...
How did anyone think "this is fine" in a proofread here when coming up with this rebranding?
> There's already an Apple TV device and an Apple TV app.
This telegraphs that (1) Apple's priority is the service above all else, and (2) that they're about to rebrand their flagship device which supports the service. We'll know very soon, since the updated device is imminent.
The PR site as well as the main site refer to it as Apple TV+, so not sure where the renaming announcement is. But it's un-Apple to have the + missing on the press release for F1...
Some of the naming trends in the industry are mind-boggling. Half of the major streaming platforms appending themselves, or a premium package, Plus was often not only nonsensical, but derivative. And before that it was putting One at the end of names.
Living+ from Succession was a funny take on the branding.
This is the biggest gaffe I've heard since this one time at work when I was told "you have to use the Windows app".
I was like "What Windows app? How can I use it if I'm on a Mac?" But it turns out, Remote Desktop has been renamed to Windows App...
Geez, Apple. Just call it Gala or something. Steve would have given it some punch. But we live in the worst timeline when Apple is run by a guy who gets excited over, like, supply chains. It's gonna devolve into a slightly more stylish Microsoft soon.
Big Tim has been killing it lately, and by killing it I mean being the Brian Krzanich of Apple.
The jury is still out if Apple TV will ever make a significant profit. Tim had a dream.. an expensive one but Apple was and is swimming in cash and running out of people to sell an iPhone. I get the "being a media & services company" hustle, selling overpriced hardware can only get you that far, but burning so much money on actors and production to get some -> limited <- catalog of good movies and shows, I don't get it. "Media" is actually a very though business.
Who are these people that come up with these ideas? And who are the people that encourage it or don’t provide some semblance of constructive criticism?
My immediate assumption is this is to preface an Apple box rebranding, especially being announced right before new hardware is this is is the first of additional rebranding to simplify and avoid confusion. The Apple box/hardware could renamed Apple Hub and then the one with a display rumored could be Apple Hub+ or Apple Hub Display etc. Lots of options just hopefully it’s not keep everything the same name.
I thought Apple TV+ was a paid subsection in the Apple TV App?
>Apple TV+. Watch series, feature films, kids’ entertainment, and more from the most creative minds in TV and movies — with new Apple Originals added every month.
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[ 7.1 ms ] story [ 47.9 ms ] threadIt's not the main point of the article, but it is there.
Satya Nadella pats Tim Cook on the head and says “that’s adorable”
No version numbers either, so you need to reference the style of remote you have to know the approximate age.
There's already an Apple TV device and an Apple TV app. Neither of which are required for using Apple TV+ and both of which have functionality other than using Apple TV+.
Some people think that Apple TV+ requires an Apple device to use it and just dismiss it as an option. Apple should have come up with a new brand without Apple in the name. That would broaden their potential market and get their foot in the door with people who don't own any Apple products.
> Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro ...
How did anyone think "this is fine" in a proofread here when coming up with this rebranding?
This telegraphs that (1) Apple's priority is the service above all else, and (2) that they're about to rebrand their flagship device which supports the service. We'll know very soon, since the updated device is imminent.
Apple TV
Makes sense to me. The plus just gave it a vibe of being "bonus content" or something extra, which is a weird thing to emphasize.
Living+ from Succession was a funny take on the branding.
https://www.youtube.com/watch?v=m6GdR9y2nlo
I was like "What Windows app? How can I use it if I'm on a Mac?" But it turns out, Remote Desktop has been renamed to Windows App...
Geez, Apple. Just call it Gala or something. Steve would have given it some punch. But we live in the worst timeline when Apple is run by a guy who gets excited over, like, supply chains. It's gonna devolve into a slightly more stylish Microsoft soon.
Smells like Nespresso selling machines that only accept Nespresso cups.
My personal advice: stay the hell away from this because it can and will only get worse.
Apple TV+ was already confusing enought ... "No you don't need an Apple TV, it is just a name" ...
The jury is still out if Apple TV will ever make a significant profit. Tim had a dream.. an expensive one but Apple was and is swimming in cash and running out of people to sell an iPhone. I get the "being a media & services company" hustle, selling overpriced hardware can only get you that far, but burning so much money on actors and production to get some -> limited <- catalog of good movies and shows, I don't get it. "Media" is actually a very though business.
>Apple TV+. Watch series, feature films, kids’ entertainment, and more from the most creative minds in TV and movies — with new Apple Originals added every month.