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There's an opportunity to break out of the LRUD-driven user interfaces and input modality.

Only issue is all the TV apps that will run on this virtual smart TV assume LRUD, so I don't have high hopes for a transcendent advancement in usability. Not even Apple, who introduced a touch remote, control the Apple TV (hardware) and the Apple TV app attempted to supersede LRUD.

LG's pointer-based input devices (you can think of it as a mouse) have been with us for many years now, but hasn't caught on with more device manufacturers.

Some people hold out hope for Voice UI, but it has a number of downsides that make it worse than LRUD.

Once you rethink the vending machine interface, maybe a different modality reveals it self.

Unfortunately, the only generation that will notice any VR innovation is Gen Alpha or younger. The older generations as a whole are either indifferent or flat out hostile to VR.

Also I agree with Adsoitis. VR apps have an opportunity to go beyond traditional UX. This is a missed opportunity, but understandable given the backlash to VR and to a lesser degree AR

Putting on a headset for the first time reminded me of using a computer for the first time. It was that paradigm-shifting.

The frustrating thing is, back when computers were "silly" and "not ready", the type of person you'd now find on Hacker News saw it as an exciting impetus to build a new world. With virtual reality, all I see is a collective eyeroll. It's honestly tragic. This is a burgeoning medium, a new form of art. For most of human history, people didn't get to experience that even once in their entire lifetime. And the response is cynicism.

The only explanation I have is that we are so inundated with stimulus, so overwhelmed with entertainment, that we no longer feel a drive to build a new form of it. We're all drugged up on social media, and can't see the potential of a new medium even when it's literally right in front of our faces.

This is not a breakthrough, it has been done countless times before. This is another shot at vr from facebook that noone is going to remember in a week