Google genuinely built an attempt to make the web tracking free. To everyone but browsers. It's a neat attempt & I pour out libations to the attempt.
If the commentariat hadn't been so persistently snipey about Google throughout (assuming only worst faiths), maybe the broader advertising industry might not have achieved the obstructionist regulatory capture that really slammed on the brakes for doing anything different and maybe perhaps possibly better.
I hope this news travels to more gen pop. My 82yo MIL uses Firefox because she’s concerned about the acceleratingly encroaching “police state”. That being said as an IT manager, it’s hard to tell my employees to incur the friction of broken Google services (Meet, a few others) for the intangible privacy benefits.
>We believe the proposed interoperable Attribution standard has the potential to support this objective in a privacy-preserving fashion, and we'll continue to engage on it through the web standards process in collaboration with a wide range of stakeholders including other browser makers.
>After evaluating ecosystem feedback about their expected value and in light of their low levels of adoption, we've decided to retire the following Privacy Sandbox technologies: Attribution Reporting API (Chrome and Android), IP Protection, On-Device Personalization, Private Aggregation (including Shared Storage), Protected Audience (Chrome and Android), Protected App Signals, Related Website Sets (including requestStorageAccessFor and Related Website Partition), SelectURL, SDK Runtime and Topics (Chrome and Android).
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[ 3.2 ms ] story [ 26.4 ms ] threadIf the commentariat hadn't been so persistently snipey about Google throughout (assuming only worst faiths), maybe the broader advertising industry might not have achieved the obstructionist regulatory capture that really slammed on the brakes for doing anything different and maybe perhaps possibly better.
Instead we all get tracked forever.
Anyway...
>We believe the proposed interoperable Attribution standard has the potential to support this objective in a privacy-preserving fashion, and we'll continue to engage on it through the web standards process in collaboration with a wide range of stakeholders including other browser makers.
>After evaluating ecosystem feedback about their expected value and in light of their low levels of adoption, we've decided to retire the following Privacy Sandbox technologies: Attribution Reporting API (Chrome and Android), IP Protection, On-Device Personalization, Private Aggregation (including Shared Storage), Protected Audience (Chrome and Android), Protected App Signals, Related Website Sets (including requestStorageAccessFor and Related Website Partition), SelectURL, SDK Runtime and Topics (Chrome and Android).
Update on Plans for Privacy Sandbox Technologies
https://privacysandbox.com/news/update-on-plans-for-privacy-...
Good thing we didn't build a near-monoculture on this! /s
I'm going to keep using FF as long as it is reasonably workable and hopefully Ladybird comes through too.